How can you differentiate your content by improving its quality?

Understanding your audience is important and it can be got by requesting feedback. An easy way to gather feedback on LinkedIn is via Poll, where users can include additional information in the Comments. In addition creators should be reviewing platform data analytics , so as to identify what's working......

Knowing your audience isn’t only about understanding their needs, pain points and preferences. Your content should also speak their language—literally. Incorporating specific words or phrases you pick up from your audience will help your content seem relevant and often improve response rates. Just be sure to use this strategy carefully and where appropriate. Otherwise, it may come across as inauthentic.

Dans le cas de rédaction pour un Site Internet ou sur les réseaux sociaux, le contenu doit toujours résoudre une difficulté ou répondre à un besoin précis. Il s'agit de contenus "orientés client", écrits dans le besoin du client. Si non, le lecteur ne se sent pas concerné et passe à autre chose ! Sans enquêtes client, sondages, et remontées du service commercial, point de compréhension des besoins du moment.

Conocer a la audiencia o audiencias a las que el contenido va dirigido es fundamental, pues de eso depende el tipo de información, dato y tono con que se construirá.

Understanding your audience should be the golden path to follow. Once you have that clear you can easily get the content out of and help your audience understand how your product or service can help them.

Oui, vous pouvez aussi faire ce que j’appelle du marketing inversé. Au lieu de partir de la concurrence et du marché et des données, commencer par revenir à l’Essence de votre Business et de votre Marque. Cet espace qui est unique, subtil et qui, une fois traduit en mots, va pouvoir s’exprimer dans votre raison d’être, vision, valeurs, communication, story telling, naiming produits, et là vous entrez en résonance avec vos clients. Je reconnais qu’on est beaucoup moins dans le contr?le et le planning et les performances en travaillant de fa?on inversée. Mais dans la pratique, on dépasse toutes les performances déjà réalisées.

Parallèlement à l'établissement de vos objectifs SMART dans la définition de la proposition de valeur, vous pouvez aussi rédiger au niveau identitaire votre Ikiga? d'entreprise (raison d'être), très proche de votre Ikiga? personnel : à l'intersection de sa passion, sa mission, sa profession et sa vocation. Vous pouvez aussi partir du WHY : notre raison d’être, notre but, notre cause ou notre croyance, la force motrice derrière tout ce que nous faisons. Ce qui traduiera votre INTENTION envers votre marché et vos lecteurs.

Vos objectifs peuvent varier de l'augmentation de la notoriété de la marque à l'éducation de votre audience. Votre contenu doit offrir une valeur unique qui se distingue de la concurrence. Dans l'audiovisuel, cela pourrait signifier l'offre d'une perspective unique sur un sujet populaire ou l'utilisation de techniques visuelles innovantes pour raconter une histoire.

En nuestras propuestas de contenido siempre establecemos el objetivo que guiará la estrategia, y cómo lo haremos. Y luego desarrollamos brevemente cada temática, que además va alineada generalmente de lo general (ever green) a lo particular, para mostrar al cliente qué es lo que queremos decir en cada rubro.

Having a servant leadership mindset fosters genuine relationships and content success. Get excited about being a trusted voice to those who are seeking answers, and a knowledgable guide to those discovering your content for the first time. I start with broad objectives — mission, business culture goals, widespread knowledge gaps —?and start filling in potential channels and repeatable series of content around a particular topic. Gradually refine, and leave room for ideas and inspiration later. Also think about what value *you are providing to the conversation. What unique experiences, insights, or stories can you bring to the table that set you apart? Build on those, as they're essential to building your own brand as a thought leader.

Most B2B businesses need a content strategy that balances quality and quantity. You need quality because quality is what wins. You need quantity because sometimes quality doesn't get seen.

Une planification stratégique est essentielle. Cela inclut le choix des sujets, la planification de la production et la définition d'un calendrier de publication. Par exemple, une série documentaire pourrait nécessiter des mois de recherche et de tournage, tandis qu'une série de tutoriels pourrait être produite plus rapidement. Chaque choix doit être aligné avec vos objectifs globaux et les attentes de votre audience.

A misconception about strategy is it has to be this epic journey of tactics every time. Sometimes the strategy is executing against a small set of objectives (e.g., reduce calls) within a defined channel or type of deliverable. Take an honest look at your transactional emails or text messages, for instance. Are they ugly? Outdated? Oversaturated? Easy wins for content and visual design.

La planificación es fundamental. Un plan de toda la estrategia con fechas de producción, revisión, aprobación y publicación es de suma relevancia. A esto se suma la revisión de los resultados de las publicaciones que se van haciendo, para ver si ess necesario ajustar la narrativa, incrementar alguna publicación, etc.

Identify those in your professional and creative circles whom you can collaborate with. Not only does this strengthen professional relationships, but it takes some of the burden off of yourself and allows for a rich tapestry of voices and ideas to be woven based on your strategic direction. Think of broad, structural pieces first — channels, recurring topics, and content packages, and then start to fill those channels up with ideas. Sketch at first, and then allow the best ideas to rise to the top. Balance quality and quantity, and remember that it will take longer at the start as you're just getting ramped up. Make sure all content ties back to a central mission and reason for existing, and has a consistent publication plan.

Speak our customers' language. Companies that sell products or services usually seek customer trust. Research shows that trust can be indirectly measured through customer perception of quality. Consider what does NOT instill this perception of quality: content is hard to understand, hard to identify with, hard to apply to specific needs, hard to find, etc. All of this is usually due to a combination of factors: social, cultural, cognitive, linguistic, and individual factors. We can design for it by using our customers' language. Research. Lower the readability difficulty. Use sociolinguistic advice in localization and personalization. Don't just tell; show. Don't just sell; help. Speak to diverse needs and possibilities--in their language.

The more focused the topic, the better. It's easy to get caught up in the possibilities of an idea, but that often leads to unwieldy content pieces that take a long time to produce and are disorienting to the consumer. Instead, if you find an idea is multifaceted or going in different directions, create a series out of it -- that'll keep things focused in each individual piece, plus you'll have lots of opportunity for cross-linking.

La qualité de production est primordiale. Cela va de la qualité technique (comme la résolution vidéo, la qualité du son) à la qualité du contenu (comme le scénario, la narration). Par exemple, pour une vidéo éducative, assurez-vous que le contenu est clair, concis et visuellement attrayant pour faciliter l'apprentissage.

You must have a clear call to action. Don’t leave your prospect wondering what to do next. Create clear pathways to learn more or enable a conversion.

Stay focused on one central topic, hook, or takeaway in any one piece of content, and have everything support that. If your headline is easy to write, you know you've done it right. Quality matters?— be sure to familiarize yourself with a style guide, edit prodigiously, and hold yourself and your collaborators to operating at a high standard of excellence. Work towards constant, incremental improvement in the tools and equipment that you use, and ask for advice on what you can be doing better.

En audiovisuel, cela signifie utiliser des titres, des descriptions et des tags efficaces pour vos vidéos. En outre, l'intégration de sous-titres et de transcriptions peut améliorer l'accessibilité et la visibilité sur les moteurs de recherche. Par exemple, des mots-clés bien choisis dans le titre et la description de votre vidéo YouTube peuvent considérablement augmenter sa portée.

Semrush and Google Trends can be invaluable tools in helping you evaluate potential keywords for use in your content. A/B test headlines, if possible, to see which version your audience prefers. Make sure your headlines and titles match the content and value that your material offers —?you'll get penalized if you send people in the wrong direction or don't provide the value or quality that they're searching for.

Or, more accurate: optimize your content for your audience the best way you possibly can. When you have the answers for the questions that your prospects have, you are the best at SEO because you are the best choice, period.

Constant learning and experimentation is a driver of improving and enhancing content performance. Being meticulously in how this is tested can be shown through A/B testing, using SEO best practices, and adapting to consumer responses. Consider simple changes such as adjusting a subject line. Explore how font size, design, and layout may affect performance and measure each version in a cohesive way.

As you produce more content, its quality and relevance to your audience will improve. It's important to review your analytics to understand audience engagement, but also to research current trends within your industry and platform, allowing you to create impactful content

Utilisez des outils d'analyse pour évaluer les performances de vos vidéos. Faites attention aux métriques comme le taux de visionnage, le nombre de likes/dislikes et les commentaires. Cela vous aidera à comprendre ce qui fonctionne et ce qui doit être amélioré. Par exemple, un taux de désabonnement élevé peut indiquer que votre contenu ne répond pas aux attentes de votre audience.

Educate your audience with kind of content that they can actually apply in their day to day life. understand what they react more upon not just on your content but also on the leaders or influencers of the industry. Just don't give them an idea but also help them with the journey how to achieve it.

Content quality has two ingredients: 1. Craft (prose quality, presentation, etc.) 2. Information (what the content actually says). A good content game includes some of both. But if you focus too much on one or the other, it'll slow you down, and it'll rarely prove more effective.

Creating impactful content strategies that make a difference involves closely aligning with human behavior and psychological motivations. By understanding and tapping into the emotions and motivations of our audience, we have the power to shape content that truly influences and resonates. Let's harness the power of psychology in content creation to drive meaningful connections and make a lasting impact.

Learn from your audience. Sometimes the best way to present quality content is simply by listening to what your target audience says. - Create polls - Interact with the audience through stories, competitions, giveaways, and Q/A sessions. - Go on a Live session and see their reactions towards new updates or ideas. Last but not least, keep them surpirsed. Create the sense of excitement by regularly doing something you haven't done before.