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How can you develop your personal brand to enhance your pitching career?

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As a writer, you know how important it is to pitch your ideas, services, or products to potential clients, editors, or publishers. But how can you stand out from the crowd and convince them that you are the best fit for their needs? One way is to develop your personal brand, which is the unique combination of your values, skills, personality, and voice that defines who you are and what you offer. In this article, you will learn how to develop your personal brand to enhance your pitching career and achieve your goals.

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1 Identify your niche

The first step to developing your personal brand is to identify your niche, which is the specific area of expertise, interest, or passion that you want to focus on and be known for. Your niche should reflect your strengths, values, and goals, as well as the needs and preferences of your target audience. For example, if you are a travel writer, you might choose a niche such as eco-friendly tourism, solo female travel, or adventure sports. Choosing a niche will help you to narrow down your pitch topics, showcase your authority, and attract the right clients.

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Anagha Puranik

Create, Ideate, Dream, Believe! LinkedIn Top Voice ‘24! An INFP in a world full of ESTJ's!
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It’s okay to write on multiple topics however there are areas we feel passionate about, areas where we have more knowledge & experience to contribute. Identifying those can help in identifying your niche as well. As you write more & more, it develops your authority in that area. I would say have a niche yet keep exploring & sharing whatever interests you.

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K Phillips

Freelance copy editor focused on audience and appeal | helping thought leaders, marketers, entrepreneurs, and more improve their text | better text = better results
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It’s scary to think about shrinking your audience, especially when you’re new, because you want to grow your audience, right? It’s easier to aim at “the general public,” right? Nope. You can’t please everyone. You serve yourself and your audience best when you treat one group like it's special. Find out what these people want, then do your best to stick to that. That group may be bigger than you think. Even if it’s tiny, acting like it’s one in a billion is worth more than trying to make 8 billion happy.

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2 Create your portfolio

The second step to developing your personal brand is to create your portfolio, which is the collection of your best work samples that demonstrate your skills, style, and value. Your portfolio should include a variety of formats, such as articles, blog posts, ebooks, or newsletters, depending on the type of writing you do and the platforms you use. Your portfolio should also be updated regularly, organized by categories, and easy to access online. For example, you might create a website, a blog, or a LinkedIn profile to display your portfolio and link to it in your pitches.

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K Phillips

Freelance copy editor focused on audience and appeal | helping thought leaders, marketers, entrepreneurs, and more improve their text | better text = better results
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“But I don’t have any work yet!” Then use the “what if” approach. What if your favorite influencer asked you to guest post? What if you could create content for a big name in your field? IMPORTANT: Be honest about your lack of experience. “I’m new to this industry, but here are a few samples of what I’d do in these situations. See something you like? Contact me with details, and maybe I can create a sample for you.”

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3 Define your voice

The third step to developing your personal brand is to define your voice, which is the tone, personality, and attitude that you express through your writing. Your voice should be consistent, authentic, and engaging, and reflect your niche and your audience. For example, if you are a humor writer, you might use a witty, sarcastic, or playful voice. If you are a business writer, you might use a professional, informative, or persuasive voice. Defining your voice will help you to establish your identity, connect with your readers, and stand out from the competition.

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4 Share your story

The fourth step to developing your personal brand is to share your story, which is the background, experience, or perspective that makes you unique and relatable. Your story should highlight your values, passions, challenges, and achievements, and show how they have shaped your writing journey and goals. For example, you might share how you started writing, what inspired you, what obstacles you overcame, or what impact you want to make. Sharing your story will help you to build trust, credibility, and rapport with your clients and readers.

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Anagha Puranik

Create, Ideate, Dream, Believe! LinkedIn Top Voice ‘24! An INFP in a world full of ESTJ's!
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I agree…sharing any journey or achievement can be inspiring for others who are looking at certain goals for ex. How to be a LinkedIn top voice. Sharing your ?? journey can help you put things into perspective as well as can give a few takeaways to others in the process.

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5 Network with others

The fifth step to developing your personal brand is to network with others, which is the process of building and maintaining relationships with people who can support, mentor, or collaborate with you. Networking can help you to expand your reach, learn new skills, find new opportunities, and get referrals. For example, you might network with other writers, editors, publishers, or influencers in your niche, by joining online communities, attending events, or reaching out via email or social media. Networking will help you to grow your reputation, influence, and visibility.

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Charlea Hale-Abusham

Senior Content Director
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LinkedIn has a great writing community, and is the perfect place to network with others in the field. I find following and engaging with other writers useful for so many reasons: gaining writing tips, hearing perspectives from others, getting inspired by their work etc. Put yourself out there! Don't be shy of commenting on posts and sending connection requests. One might lead to a great opportunity, or spark a brilliant idea...

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6 Pitch with confidence

The sixth step to developing your personal brand is to pitch with confidence, which is the ability to communicate your value, offer, and solution to your potential clients, editors, or publishers. Pitching with confidence requires you to do your research, tailor your pitch, craft a compelling headline, and follow up. For example, you might research the client's needs, preferences, and style, customize your pitch to match their goals and expectations, write a catchy and relevant headline, and follow up with a thank you note or a reminder. Pitching with confidence will help you to win more gigs, contracts, or deals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you develop your personal brand to enhance your pitching career?

1

2

3

4

5

6

7

1 Identify your niche

2 Create your portfolio

3 Define your voice

4 Share your story

5 Network with others

6 Pitch with confidence

7 Here’s what else to consider

Writing

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How can you develop your personal brand to enhance your pitching career?

1

2

3

4

5

6

7

1 Identify your niche

2 Create your portfolio

3 Define your voice

4 Share your story

5 Network with others

6 Pitch with confidence

7 Here’s what else to consider

Writing

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