How can you develop a personal brand that showcases your entrepreneurship and innovation skills?

One huge recommendation - make sure that the values you identify are actually values people recognize with you - if not you will never stand out ;)

The term value proposition is self defining in terms of what value or positive difference an individual and organisation creates through the knowledge and skill they possess. But one of the key aspect for the value proposition to stand out is the intention to create that value. Even a less skilled person can create more value than a more skilled person if the intention to create value is right up there. The intention to solve a problem or contribute becomes the guiding factor to develop and hone abilities to create significant value.

The key is probably to work on a self-appreciated need-based idea and the essence of today's society is that every idea is need-based. From a roadside cobbler's day-to-day routine to ventures like Space X everything is relevant. The only difference is the level of starting, the core spirit of innovation is the same at both ends. In today's time, It is evident that almost everyone appreciates the work that he/she does and that's enough to change the world. Someone may take some time to build his "Brand" and the capital value attached to it but is eventually committed to achieving it.

First, let's get some introspection going. What unique value do you bring to the table? What problems do you solve with your innovative thinking and entrepreneurial fire? Articulate your value proposition like you're convincing a venture capitalist – clear, concise, and impactful. Next, dig deep and define your core values and goals. These are your guiding principles, your compass in the ever-changing world of entrepreneurship. Knowing your values helps you stay authentic and consistent as you build your brand.

Your company's value proposition is the core of your competitive advantage. You should clearly articulate why someone would want to buy from your company instead of a competitor.

Do things that are easy to talk about, and easy to show others. In general, there are three “orders” of content, that fit most creative output. 1st order content you can experience directly. Websites, books, films, music, poetry, etc. If you get your hands on a copy of whatever it is, you can experience it. 2nd order content you have to be there, but it’s relatively easy to make 1st order content about it. You have to be at a concert to experience it, but a film or pictures from it can be helpful to show. 3rd order content is tricky. Here it makes little sense showing it - only testimonials really matter. A coaching session can be life-changing, but when you see it, it’s just a picture of two people talking. Sharing is easier for 1+2.

Now, let's talk about your online presence – the virtual stomping grounds where you'll showcase your talent. Choose platforms where your target audience hangs out, whether it's the professional networking haven of LinkedIn, the industry insights hub of Twitter, or the visually-driven world of Instagram. But it's not just about having a presence, it's about creating engaging content that screams "entrepreneur extraordinaire!" Share case studies of your past projects, offer insights on the latest trends. Don't be a wallflower in the digital world! Interact with your audience, respond to comments, and join discussions. This is how you build a community around your brand and establish yourself as a trusted voice.

Provide a double page download, which shows a sample of the content and material available. Provide a downloadable book which can be purchased and duplicated. That is, they are buying a master copy with permission to duplicate as required. e.g. Rather than buy 100 copies at ￡2.50 each. Buy a master copy at ￡175 and duplicate 1000's as required.

And don't just be a lone wolf in the entrepreneurial jungle. Network with other innovators, attend industry events, and connect with like-minded individuals. Sharing and learning from each other is a recipe for success. Want to be seen as a thought leader? Contribute to publications, podcasts, and events. Share your expertise and become a go-to resource for industry knowledge. This expands your reach and establishes your credibility. Don't forget to celebrate your wins! Showcase your successes and milestones to demonstrate the impact you've made. This builds confidence and inspires potential partners and collaborators.

The provision shown above will enable a team of adopters to become advocates for the series. Honesty and integrity are encouraged and enhanced within the network.

Finally, remember, authenticity is key. Be genuine, stay true to yourself, and maintain a consistent brand image across all platforms. This builds trust and makes your brand truly unforgettable. Building a personal brand is a journey, not a destination. Be patient, learn from your experiences, and adapt your strategy as you go. With dedication and your innovative spirit, you'll soon be a shining beacon in the entrepreneurial landscape. So, go forth and conquer!

Another way is by positioning your brand as an entrepreneur and/or innovator through collaborations (i.e. featuring on podcasts, key-note speaking opportunities, TedX talks, etc.). The key here should be to share thought-leadership pieces of your skills, knowledge & professional experiences in your discipline as an entrepreneur/innovator through other people’s platforms and channels. This way your brand will have a wider reach & impact. Be sure to document & share your journey with your own networks too. Lastly, remember to smile. ??