How can you develop and implement an HR social innovation program that benefits your company?

2 Design your program objectives and activities

The next step is to design your program objectives and activities, or the specific goals and actions that you want to achieve and implement through your HR social innovation program. Your objectives should be SMART (specific, measurable, achievable, relevant, and time-bound) and aligned with your social purpose. Your activities should be engaging, meaningful, and diverse, and include opportunities for learning, volunteering, mentoring, donating, or collaborating. You can use tools such as logic models, theory of change, or impact maps to plan and visualize your program logic and outcomes.

3 Communicate and promote your program

The third step is to communicate and promote your program, or the ways that you inform and inspire your internal and external audiences about your HR social innovation program. Your communication should be clear, consistent, and compelling, and convey the benefits and value of your program for your company and society. Your promotion should be creative, interactive, and inclusive, and use various channels and platforms to reach and engage your target groups. You can use storytelling, branding, social media, newsletters, events, or campaigns to showcase your program vision and impact.

4 Implement and monitor your program

The fourth step is to implement and monitor your program, or the actions and indicators that you execute and track to deliver and measure your HR social innovation program. Your implementation should be flexible, adaptable, and collaborative, and involve the participation and feedback of your employees, partners, and beneficiaries. Your monitoring should be regular, systematic, and transparent, and use qualitative and quantitative data to assess your program performance and progress. You can use project management, agile, or lean methods to manage and improve your program processes and outputs.

5 Evaluate and report your program

The fifth step is to evaluate and report your program, or the methods and tools that you use to analyze and communicate your HR social innovation program results and outcomes. Your evaluation should be objective, rigorous, and participatory, and use relevant criteria and evidence to determine your program effectiveness and impact. Your report should be concise, informative, and persuasive, and use visuals and stories to highlight your program achievements and learnings. You can use frameworks such as SROI (social return on investment), BIA (B Impact Assessment), or SDGs (Sustainable Development Goals) to quantify and qualify your program value and contribution.

6 Celebrate and improve your program

The sixth and final step is to celebrate and improve your program, or the ways that you recognize and reward your HR social innovation program successes and challenges. Your celebration should be fun, festive, and grateful, and acknowledge the efforts and contributions of your employees, partners, and beneficiaries. Your improvement should be continuous, proactive, and innovative, and seek new opportunities and solutions to enhance your HR social innovation program. You can use gamification, recognition, incentives, or feedback to motivate and empower your program participants and stakeholders.