How can you develop a customer service strategy to maximize sales in small business brick-and-mortar retail?

Do what big box retailers can’t do. From my experience in big box retailers, we noticed customers appreciated “friendship-like” connections and tailored care small businesses provided them even if it meant spending more with our local competitors. Customers really appreciated someone asking about their life and following up the next time on whether their middle school child won the basketball game they mentioned last time. Small businesses can truly capitalize on strategizing for an elevated personalized experience and relationship building that big box retailers simply can’t achieve. Some small businesses take it a step further by being an active community member by attending and contributing to local community events.

Every business has a different culture, and your staff are the models in which that is communicated to customers. It is important to maintain a cohesive attitude and idea among staff members, to ensure cohesion of service and the overall customer experience. Many customers shop initially for product, and return for the staff and service. If we can make the overall customer experience personal and enjoyable, we will invite more and more customers back.

Talking on my personal experience. The first step to acheiving the positive store environment is being a leader. Being open to your coworkers. Ask them how they have been. Ask them if they are ok. Ask the they are doing. Acknowledge them as persons before coworkers. Then you are going to see a positive outcome in everything you ask of them. In atmosphere,exceeding the customers expectations and achieving you store goals.

1. Establish your business objective, as customer orientation stems from a clear goal. 2. Conduct team training after articulating your objectives. 3. View situations from the consumer's perspective, ensuring simplicity and convenience. 4. Prioritize seamless shopping experiences and strong consumer connections above all else. #retail #consumer

In the brick-and-mortar retail sector, recognising the importance of diversity and inclusion is vital, yet there's an often overlooked aspect: the alignment between our team and our customers. My experience in selecting from a diverse pool of applicants has shown that team longevity and effectiveness are greatly enhanced when there's a clear congruence between the team's values and the products we offer. This alignment not only lifts the standard of customer service but also strengthens the team's connection with the brand, a key factor in thriving in today's competitive retail landscape.