登录查看更多内容

How can you develop a creative strategy across different platforms?

由人工智能和领英社区提供技术支持

A creative strategy is a plan that guides the development and execution of your marketing campaigns across different platforms. It helps you communicate your value proposition, connect with your target audience, and stand out from the competition. But how can you develop a creative strategy that works for multiple channels, formats, and devices? Here are some tips to help you create a cross-platform creative strategy that delivers results.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Matt McGowan

Advancing Snapchat, Bitmoji and Spectacles in Canada and beyond | Advisor, Director and Mentor
Iyetule A.

Helping CEOs achieve sustainable business results through performance & project management systems
Chetan Suresh Y.

Director - Strategic Planning, Performance and Reporting

1 Define your objectives and KPIs

Before you start brainstorming ideas, you need to have a clear vision of what you want to achieve with your creative strategy. What are your goals, target markets, and desired outcomes? How will you measure your success and track your progress? Define your objectives and key performance indicators (KPIs) for each platform and align them with your overall marketing strategy. This will help you focus your efforts and optimize your budget.

添加您的观点

Chetan Suresh Y.

Director - Strategic Planning, Performance and Reporting
举报内容
Developing a creative strategy across different platforms involves prioritizing the identification of impactful initiatives tailored to each platform and audience, recognizing that the right initiatives contribute more significantly than the identification of Key Performance Indicators (KPIs).

已翻译

赞

加载更多内容

2 Understand your audience and platforms

Next, you need to research and understand your audience and the platforms they use. Who are they, what are their needs, preferences, and pain points? How do they consume and interact with content on different channels, such as social media, email, web, mobile, or video? What are the best practices, trends, and formats for each platform? How can you tailor your message and design to fit the context and expectations of each channel? Use data, insights, and feedback to create audience personas and platform profiles that inform your creative strategy.

添加您的观点

Dr. Ajay Prabhakar

Award winning Author | Senior Consultant - United Nations | LinkedIn Top Voice | Former Country Programme Officer at United Nations | Technologist (AI and ML) | Researcher | Educationist | Historian
举报内容
I think we are missing the point with this point placed second in this article. This should be the first port of call. We should understand the "why" of doing this exercise. Is it because of the organizational culture, is it because there is a gap in the process, is it because customer needs are not being met? A multi-domain creative strategy refers to a comprehensive approach that incorporates creativity across various domains or platforms. So, it is more generic. This kind of strategy allows for a holistic and integrated approach to problem-solving and idea generation. If it is for customer ease, we start by gathering insights and data related to the target audience, market trends, competitors, and industry best practices.

已翻译

赞

3 Generate and test ideas

Now that you have a clear direction and a deep understanding of your audience and platforms, you can start generating and testing ideas for your creative strategy. Use tools and techniques such as brainstorming, mind mapping, sketching, or prototyping to explore different concepts and approaches. Think about how you can leverage the strengths and opportunities of each platform and create a consistent and coherent brand identity and voice. Test your ideas with your audience and platforms and gather feedback and metrics to validate and improve them.

添加您的观点

Augustinas Rotomskis

Helping companies scale profitably | Empowering small ambitious visionary Baltic manufacturers to expand into global markets with a strategic focus on West Africa | Reinventing Strategy Consulting 1 % At A Time
举报内容
Some ways to get started: - Craft compelling stories that connect with your audience emotionally. - Use narratives that align with your brand values. - Leverage high-quality visuals (images, videos, infographics). - Experiment with various content formats (live videos, carousels, stories, polls). - Encourage your audience to create content related to your brand.

已翻译

赞

4 Execute and evaluate

Finally, you need to execute and evaluate your creative strategy across different platforms. Use the best practices and guidelines for each channel to create and deliver your content and campaigns. Monitor and measure your performance and results using your predefined objectives and KPIs. Analyze and compare your data and insights across platforms and identify what works and what doesn't. Learn from your successes and failures and optimize your creative strategy accordingly.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Matt McGowan

Advancing Snapchat, Bitmoji and Spectacles in Canada and beyond | Advisor, Director and Mentor
举报内容
To devise a comprehensive creative strategy for multiple platforms, it is imperative to first identify the fundamental characteristics of the brand you are working with. This understanding informs the production of authentic content that aligns with audience expectations. Subsequently, comprehending the distinct features of each platform enables the customization of content to maximize engagement. Lastly, consistency in the brand's voice, visual appeal, and messaging across platforms is essential. This uniformity fortifies the brand identity, enhancing its memorability and influence. Hence, a well-crafted creative strategy can effectively leverage the diverse landscape of social media.

已翻译

赞
Iyetule A.

Helping CEOs achieve sustainable business results through performance & project management systems
举报内容
Creative strategy thrives in diversity. Don't be swayed by the one-size-fits-all approach; tailor your strategy to exploit the unique strengths of each platform. Stand out by strategically diversifying your creative approach.

已翻译

赞

Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you develop a creative strategy across different platforms?

1

2

3

4

5

1 Define your objectives and KPIs

2 Understand your audience and platforms

3 Generate and test ideas

4 Execute and evaluate

5 Here’s what else to consider

Strategy

给文章评分

感谢您的反馈

更多Strategy相关文章

更多相关阅读内容

How can you develop a creative strategy across different platforms?

1

2

3

4

5

1 Define your objectives and KPIs

2 Understand your audience and platforms

3 Generate and test ideas

4 Execute and evaluate

5 Here’s what else to consider

Strategy

给文章评分

感谢您的反馈

查看其他技能