How can you determine which ideas are most valuable for your business?

This is a question that tests the product/service USP (Unique Selling Proposition), and that alignment with customer perceptions. With that being said, I believe that customer feedback is critical to ideation. Surveys, focus groups, and even well-crafted phone outreach serves a purpose here. A scoring method may be involved, but a qualitative process must take the lead.

A scoring system is a useful tool, but sometimes the most valuable ideas can get lost in it. Creativity & innovation are not always quantifiable. Originality and relevance are difficult to quantify and can be overlooked by a system that is too rigid. It can also lead the team to focus on 'safe' ideas that perform well but may not be truly innovative. There is a danger of focusing too much on what is easily measurable rather than what could be truly ground-breaking. It is therefore important to strike a balance. Use the scoring system as one of several factors in your decision-making. Include gut feeling & creative intuition. Sometimes an idea that doesn't look perfect on paper is the one that will move your business forward.

I consider that I am the one that best know what I want and what I don't want. So my scoring system is the frequency on which one idea comes to my minde. That's the number of times (at least 3×) that idea comes to my minde.

Scoring system not only streamlines the decision-making process but also ensures that the ideas chosen align most closely with the strategic needs and goals of the business. It's a structured approach that combines creativity with strategic thinking, helping pinpoint the ideas that hold the most promise for success.

Then, when you tally up those scores, it’s like a reality check. It shows you which ideas are just looking good on paper and which ones are ready to hit the streets and turn heads. This method keeps your creativity in check with the real-world needs of your business. It’s all about being both the artist and the analyst. Keep those creative juices flowing, but don’t forget to run them through the reality filter. It’s a balancing act, but hey, that’s what makes you a top-tier creative strategist. Keep flexing that creative muscle and that strategic brain – it’s a killer combo!

Somatics, is about paying attention to the wisdom of your body. By cultivating somatic awareness, you can tap into a wellspring of knowledge that can guide you toward the most valuable ideas. Energetics dives deeper into the unseen forces at play within your business. It explores the energetic dynamics, the flow of energy, and the resonance of ideas. By understanding the energetic landscape, you can identify ideas that align with your core values, mission, and overall business goals. To create a matrix that incorporates somatics and energetics, start by tuning into your body's sensations as you brainstorm. Notice which ideas evoke excitement, enthusiasm, and a sense of alignment. These are the ideas that hold the potential for greatness!

In the fashion and branding world, things move at lightning speed, so knowing what to do first is crucial. Those ideas that are both important and urgent, like fixing a customer issue or launching that dope new product line, are your front runners. You gotta tackle these head-on, no delays. This matrix isn’t just a tool; it’s a strategy in itself. It keeps you sharp, focused, and on track. It’s about making sure every idea you have not only shines but also aligns with where you’re heading. Keep using tools like this, and you’ll stay on top of your game, no doubt. Strategy meets creativity – that’s how you win!

Testing assumptions is a key element in determining the value of ideas. It is not only about minimising risk, but also about creative development. The Lean Startup method of building and testing a minimum viable product (MVP) is ideal for this. It allows you to learn quickly and adapt or discard ideas based on real user feedback. It's important to be open to unexpected results & new insights. Feedback can lead to entirely new ideas or improve existing ones. The quality of data collection is crucial—in-depth questions lead to more valuable insights. An innovative approach also means seeing the testing of assumptions as an integral part of the creative process, not a hindrance.

Diversity in perspectives can come in many forms – from different backgrounds, cultures, genders, ages, and areas of expertise. Each perspective brings a unique lens through which to view ideas, enabling you to consider factors that may have otherwise remained unnoticed. This diversity fosters creativity, innovation, and problem-solving by encouraging the exploration of alternative solutions and approaches. Moreover, diverse perspectives contribute to better decision-making. When multiple viewpoints are considered, it reduces the risk of groupthink and enhances critical thinking. It enables you to weigh the pros and cons of each idea more comprehensively and make informed choices that align with your overall business goals.

When it comes to determining the most valuable ideas for your business, reviewing your goals and vision is an absolute game-changer. By aligning potential ideas with your overarching objectives, you can ensure that you're investing in initiatives that will truly propel your business forward. It's like having a compass guiding you towards success! So, take a moment to reflect on your goals and vision, and watch as the most valuable ideas start to shine through.

In the world of business, goals and vision are more than just buzzwords – they are guiding principles that shape our decision-making and chart a course that is purposeful, strategic, and ultimately fulfilling. Setting clear and measurable goals is the first step towards achieving success. These goals serve as beacons of focus and motivation, directing our efforts towards specific outcomes, with a roadmap to follow and milestones to celebrate along the way. Goals must be fueled by a compelling vision – what we want our business to become. More than just a dream; it's a tangible representation of our aspirations and values. It's the North Star that guides decision-making, inspires our team, and sets us apart from the competition.

One thing I have found helpful in my life is to be clear with your business goals and vision. It is very important to get success in any aspect. Before finalizing the strategy or idea you can see the compatibility of your vision and goals. It should support your values and culture.

An underrated tip for determining the most valuable ideas for your business is to embrace the power of diverse perspectives. Often, valuable insights hide in the corners of your team or even outside your organization. Encourage cross-functional brainstorming sessions, involving individuals from different departments or teams. This diversity brings in a range of viewpoints and experiences, unveiling unique angles that might not have been considered otherwise. Additionally, seek external input. Engage with customers, partners, or industry experts to gain fresh insights. Their perspectives can offer a valuable external lens, bringing in ideas that resonate with your target audience or align with broader industry trends.