How can you determine the optimal content frequency for your brand?

Knowing the right frequency of publication on social media can be another answer to your objectives on the platform. It's essential to be clear about the topics that relate directly to your content goals. As a content creator, if your main priority is to keep your followers informed about trending topics related to news coverage segments, then you should make sure they are preparing for publication. By using LinkedIn analytics, you can get to know your audience better and provide them with the best experience and insights from your point of view. Remember that it's not just about the number of posts, but also the relevance and value of the content you're sharing.

En mi percepción, la frecuencia depende de la capacidad de generación de contenidos que tenga la persona que lo crea; y coincido con Luiz en respetar más la calidad que la cantidad. Un aspecto central para lograrlo es la dirección y el propósito que persigues en LinkedIn: puede ser encontrar empleo, seguir temas profesionales, y también agregar valor a la comunidad, entre otros. Dos o tres voces por semana podría ser bueno para alguien que comienza, en mi opinión; aunque también lo sería una vez por semana, si es que así disfruta más cada persona (como comentó aquí Diana). Es decir que publicar en LinkedIn no debería sentirse como una obligación, y no es una carrera de resultado rápido, sino un maratón de trote pausado a tu ritmo.

Make sure you set the goals! Yes, play the rules and adapt to what the platform wants but mostly make it about quality. Your goal should consider what you can commit to. Meaning the frequency you can be consistent with . Also, this helps to avoid creator burnout in the long run.

First of all you need to define what are your content pillars. Those pillars should be so excited for you that its natural to be excited, updated and aware of latest news.

This part takes a lot of honesty. Platform best practices might lean towards more frequent posting than your team can achieve or goals may require. In these moments, it's important to get specific and hold tight to that vision. There may be a desire to throw all the KPIs into the bucket, but that does not set a project up for success. Determine what a metric means to the brand's goals and overall story.

With LinkedIn analytics, you can find different topics that will be extremely necessary for identifying opportunities with your audience. You can also get to know your followers and the members that are consuming your contents by different topics such as location, segment, job positions, and others. So, if you want to improve your LinkedIn strategy, don't forget to analyze your audience and provide them with the best content. Remember, it's not just about the quantity, but also the quality of your posts.

Follow and learn from others doing the same kind of content you create and learn to identify when some topic and perspective its popular. This will give you ideas on what the audience is looking.

As a Community Manager, I always stress to my content creators that testing is the key to success on LinkedIn. Using LinkedIn's various tools, you can explore a whole world of opportunities, building your own community and amplifying knowledge through your content creation. Don't forget to test different formats, text sizes, and post frequencies to build your voice and find the best experience on LinkedIn. Remember, testing is key to success!

Remember: quality is better than quantity. If you want to be a successful content creator, you need to keep this tip in mind. Imagine if you could always share content related to in-depth knowledge that you've accumulated through years of professional experience? That would be much better than just sharing a piece of content you saw a few minutes ago and just wanting to share in one line what you think. Testing is undoubtedly the best way to understand your objective on LinkedIn, but bear in mind that quality needs to come first rather than the quantity of posts.

Listening to feedback from your audience is key to finding your voice and expanding your community on LinkedIn. You can request feedback through your posts, InMail, and other content formats. Make sure to include a question in your posts to get to know your audience better, receive feedback, and put it into action to give them a better experience on LinkedIn. Remember, feedback is a powerful tool that can help you grow your brand and improve your content. So, don't be afraid to ask for it!

Make sure is a frequency that supports enjoyment! Meaning, when we do it with intention and meaning and we enjoy the process, we will be able to connect better.