How can you determine the most effective features to include in your demo?

The most effective feature is to understand the preferences and needs of the audience and differentiate your products by focusing on and showing the benefits in the simplest way possible. After getting feedback and research from the audience, determine which segment level to improve in your demo.

You need to start by truly understanding the user problem of your typical user. From there, you can begin to identify what aspects of your product are best suited to be shared in a live environment. This may change depending on the audience, but you should aim to slot all potential customers into one of three or four personas.

Crafting an effective demo begins with a deep understanding of your audience. Dive into research to uncover their pain points, goals, preferences, and expectations. Identify their challenges, frustrations, desired outcomes, and benefits. Understand their decision-making process and how they evaluate solutions. Gauge their familiarity with your product and industry. Armed with these insights, tailor your demo to resonate with their unique needs and interests, ensuring a more compelling and impactful presentation.

Every product wants to change the world but a vision alone doesn't covert to sales. You need to be able to easily communicate why a customer should be interested in your product for solving a specific problem. What is your unique contribution to that customer's environment that will make it easier for them to do their work? Focus on that, the rest will come later.

In defining your value proposition, emphasize the essence of problem-solving. Beyond stating the solution, delve into the unique approach or feature that sets your product apart. The persuasive power lies in not just addressing a need but doing it differently. Infuse real-world evidence to substantiate your claims, building trust. Simplicity in language is paramount; it's not just about what your product does, but how seamlessly users can grasp its value. Your demo should be a story of distinctiveness, showcasing why your product deserves the spotlight amidst alternatives.

Don't demo more than three features, really you should focus on the single defining feature your product offers compared to your competitors. If you need to add more, you can always share that in supplemental materials.

When selecting key features for your demo, zero in on those pivotal to your value proposition. Prioritize features not just by their functionality but by the tangible impact on addressing audience pain points. Opt for usability; simplicity can be a powerful differentiator. Highlight features that not only deliver value but also resonate with your audience's needs. It's not about quantity but about the strategic selection that sets your product apart in a way that's both meaningful and memorable.

A good demo must follow a script. Layout the flow and time it out. In live settings, things are almost always going to move slower, so build in time to recognize this. From there ensure your materials follow along with this flow. Always default to easier setups, your aim isn't to blow people away but make them confident your service will deliver.

Crafting a compelling demo flow requires a seamless journey. In the introduction, align the purpose with audience problems, setting the stage for what's to come. The demonstration is your narrative climax—walk through your product's workings, intertwining key features to address specific pain points. Conclude by summarizing key takeaways, reinforcing the value proposition, and opening the floor for engagement. This tripartite structure ensures a logical progression, keeping your audience captivated from start to finish.

Try out your demo with an internal audience. Then, try it again with a close customer or a friend to see their questions. You should never be doing a demo for the first time with a live customer!

Testing your demo is a crucial step in ensuring its effectiveness. Conduct thorough functionality checks, ensuring clarity and persuasiveness. Solicit feedback from diverse perspectives—colleagues, friends, or potential users—to gain valuable insights. Use this feedback to refine not just design but also content and delivery. Eliminate any superfluous elements that may distract from your core message. The iterative process of testing and refining enhances your demo's impact, making it a polished and compelling presentation for your audience.