How can you determine the best time to post on social media?

The biggest myth is to run social media by rules. There is no template for success. You make your own. Post at a time your audience reacts to most. Keep experimenting. If you get stuck in templates like "5 rules that will grow your social media", you won't ever realise your true potential. Start with what feels most authentic and flows with your thoughts.

If your analytics lack sufficient data, my general advice for a US audience is to schedule posts during non-working hours: ? Mornings: 7 am - 9 am ? Afternoons: 12 pm - 3 pm ? Nights: 5 pm - 9 pm Alternatively, consider posting 4 to 8 times a day for 60-90 days to gather substantial data for informed decision-making. Follow up with another 60-90 days to test against the initial data. This should help narrow down the right times

The best time to post on social media depends on your target audience. Analyze your followers' demographics and behavior patterns using platform analytics or third-party tools to identify peak engagement times. Experiment with posting at different times and days to find what works best for your specific audience.

My view is that you shouldn't try to do this as. Randomising when you post when your audience is away is a much better tactic. Its fair to assume that the majority do this research then everyone posts a time and its actually more competitive.

One liner answer for this. on social media, don't go by any rules or anything until and unless you experimentyourself. Just experiment , measure and take it up.

The short answer is to test your content with your audience and keep coming back to this method when you see the metrics shift. Your content calendar may have different buckets of topics too. Certain kinds of topics may resonate with an audience at a particular day/time and other topics may not. Check the metrics and your assets along the way to understand performance, so when you test you have a better understanding of the day/time variable and not the asset variability.

It’s so important to understand that there is not an one size fits all answer here. The best time to post isn’t the same for everyone. When you’re trying to figure out what works for you and your account try different times, because 7 am every day may not be as beneficial as 7 am on Monday and 10 am on Tuesday. Do your research abs test your audience

Don't worry too much about what time to post, in my experience there isn't a 'perfect time'. As long as you're posting high quality engaging content on your social media channel, it will reach your audience.

Conduct experiments by posting at different times of the day and week. Analyze the engagement metrics for each post to identify patterns and trends. Keep in mind that optimal posting times may vary for different days of the week.

Social Media itself calls for experimentations, its easily to define a TG as per your brand to know when they will be most active. But trends change right, you just need to follow a parameter to check, do a rounds of A/B testing posts to understand when your audiences are most active. You can cross check the same using a third party trusted tool as well.

Navigating the optimal posting time on social media can be a game-changer. From managing over 100 pages across various platforms, I've pinpointed a sweet spot: 9am to 3pm EST. This window captures both European and U.S. audiences, with the U.S. often forming the majority of high-quality followers on global platforms. But remember, while this is a solid starting point, it's vital to tailor posting times to the unique audience of each account. Dive into analytics and adjust as needed for maximum engagement.

Although there are various tools () that will tell you when your audience is mostly online, and certain best practices (someone above mentioned the morning commute) it's still important to track and measure results, especially if you are an e-commerce brand. Just because the audience is online at a certain time, doesn't mean they will be clicking "buy" or hoping over to your website. You may get more idle "likes" but to truly be results driven with social media efforts you need to look at KPIs across the board.

It's important to consider that the different platforms' algorithms have an array of "indexing" time. For LinkedIn, this can go up to 48 hours, which means the hour is less relevant than the day you post. Also, it's essential to consider that organic has limited reach, so you usually need to sponsor your content to maximize exposure.

To enhance your social media strategy, employ analytics tools to track and measure key performance indicators (KPIs) such as engagement, reach, and conversion rates. Platforms like Facebook Insights, Twitter Analytics, and Instagram Insights offer valuable metrics to assess the effectiveness of your posts. For example, if promoting a product, monitor the click-through rates from social media links to your website, providing actionable insights to refine your content strategy and optimize future campaigns.

Engagement, Traffic and Conversion these are the top KPIs to look for while setting up your social media strategy. Each objective tells a story about the brand and the product. It’s important to know when to use each objective and how you need tactics to play with them and achieve the highest!

I'm going to reveal an expert secret. To determine the best times to post on social media, factors such as target audience, platform, and geographic location are crucial. With that in mind, here is a quick, more general guide that will help you: 1. Facebook: Weekdays, between 9 AM and 3 PM, with Wednesday being the peak engagement day. 2. Instagram: Weekdays, especially from 11 AM to 2 PM. Thursday sees high engagement. 3. Twitter: Weekdays, from 9 AM to 3 PM, peaking at 9 AM and noon. 4. LinkedIn: Weekdays, particularly in the mornings (8 AM to 10 AM) and late afternoon (5 PM to 6 PM). 5. TikTok: Tuesday at 9 AM, Thursday at noon, and Friday at 5 AM.

Look at your personal social media behaviours for guidance. Morning when you wake up, on commuting, lunch hour and time between dinner and bed time. Those are holy social media hours to take in consideration when posting and interacting in general.

Different types of content may perform better at specific times. For example, morning posts might be better for informative content, while evening posts might be suitable for more entertaining or relaxing content. Social media algorithms and user behavior can change over time. Regularly monitor your analytics and adjust your posting schedule to align with any shifts in audience activity.

While it's important to analyse and know which times to post, to create engaging content is first to engage with other people's content and create content that communicates to your audience even if it's one person

Regardez le panel utilisé dans les études citées. Souvent, il ne correspond pas à votre public cible. ?? Posez-vous 3 questions : ? Le volume du panel est-il important ? ? Les zones géographiques sont-elles identiques à celles de mon public ? ? La tranche d'age sollicité dans l'étude est-elle celle de mon public cible ? Faites surtout confiance à vos propres analyses.