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How can you design user-friendly calls to action that improve SEO?

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Calls to action (CTAs) are the buttons, links, or phrases that prompt your website visitors to take a specific action, such as signing up, buying, or downloading. They are essential for converting your traffic into leads, customers, or subscribers. But how can you design them in a way that is both user-friendly and SEO-friendly? In this article, we will share some tips and best practices for creating effective and engaging CTAs that can boost your usability and SEO.

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Sanz Teoh

Made 500+ websites that generate 35+ million in revenue. Founder & CEO of Jumix - The Maker of Brands

1 Use clear and concise language

Your CTAs should communicate the value and relevance of your offer in a simple and direct way. Avoid vague or generic words like "click here" or "learn more" that do not tell your visitors what they will get or why they should care. Instead, use action verbs and specific benefits that match your visitors' intent and expectations. For example, "Start your free trial" or "Download your ebook" are more compelling and descriptive than "Get started" or "Download now".

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Sanz Teoh

Made 500+ websites that generate 35+ million in revenue. Founder & CEO of Jumix - The Maker of Brands
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CTA should relevant with the context. Such as "Download the Portfolio now", "Book an Appointment with 'Brand'". Let the users know what to expect and what will happen right after they click or tap on the button.

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2 Choose the right color and contrast

Your CTAs should stand out from the rest of your web design and catch your visitors' attention. One way to do that is to use a color that contrasts with your background and complements your brand identity. You can use a color wheel or a tool like Adobe Color to find the best color combinations for your CTAs. You should also consider the psychological effects of different colors and how they can influence your visitors' emotions and actions. For example, red can convey urgency and excitement, while green can signify trust and growth.

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Elisabeth M.

Stress-Free Websites · Cat and Mouse Studio
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Too many times, CTAs blend right in with the rest of the design. You want them to stand out. That doesn't mean making them neon yellow, but reserving a special, bright color just for CTAs (that complements your existing color palette) can help make them more noticeable and exciting.

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3 Optimize the size and placement

Your CTAs should be large enough to be easily seen and clicked, but not too large that they overwhelm your web design or distract from your content. You should also place them strategically on your web pages, where they can align with your visitors' journey and decision-making process. For example, you can place a CTA at the top of your homepage or landing page to capture your visitors' interest and curiosity, and another one at the bottom to reinforce your value proposition and urgency. You can also use multiple CTAs on longer pages, as long as they are consistent and relevant.

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4 Test and measure the performance

Your CTAs should be constantly tested and measured to see how they perform and how they affect your usability and SEO. You can use tools like Google Analytics or Google Optimize to track and analyze your CTA clicks, conversions, bounce rate, and other metrics. You can also use A/B testing or multivariate testing to compare different versions of your CTAs and see which ones generate the best results. You should experiment with different elements of your CTAs, such as the wording, color, size, shape, and placement, and optimize them based on your data and feedback.

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5 Follow the SEO best practices

Your CTAs should also follow the SEO best practices to ensure that they are visible and accessible to both your visitors and search engines. You should use descriptive and keyword-rich anchor texts for your links, and avoid using images or JavaScript for your buttons. You should also use the rel="nofollow" attribute for your CTAs that lead to external or low-quality pages, and the rel="noopener" or rel="noreferrer" attribute for your CTAs that open in a new tab or window. These attributes can help you prevent link spam and improve your page speed and security.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you design user-friendly calls to action that improve SEO?

1

2

3

4

5

6

1 Use clear and concise language

2 Choose the right color and contrast

3 Optimize the size and placement

4 Test and measure the performance

5 Follow the SEO best practices

6 Here’s what else to consider

Web Design

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How can you design user-friendly calls to action that improve SEO?

1

2

3

4

5

6

1 Use clear and concise language

2 Choose the right color and contrast

3 Optimize the size and placement

4 Test and measure the performance

5 Follow the SEO best practices

6 Here’s what else to consider

Web Design

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感谢您的反馈

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