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How can you design products that promote social and environmental sustainability?

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Designing products that promote social and environmental sustainability is not only a moral duty, but also a competitive advantage. Consumers are increasingly aware of the impact of their choices on the planet and society, and they demand more ethical and responsible solutions. As a designer, you can use your creativity and skills to create products that meet their needs and values, while also reducing waste, pollution, and inequality. In this article, you will learn some practical tips and principles to design products that promote social and environmental sustainability.

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Jessie Lydia Henshaw

Growing to Harmony -OR- Growing to Tragedy ... A choice to make …

1 Define the problem and the stakeholders

The first step to design a sustainable product is to clearly define the problem you are trying to solve and the stakeholders you are trying to serve. A problem statement should describe the current situation, the desired outcome, and the constraints and criteria for success. A stakeholder map should identify the people and groups who are affected by or involved in the problem, and their needs, interests, and expectations. By defining the problem and the stakeholders, you can set the scope and direction of your design process, and ensure that you are addressing the real issues and values of your users and society.

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2 Research and ideate solutions

The next step is to research and ideate possible solutions that can solve the problem and satisfy the stakeholders. Research can involve both secondary sources, such as articles, reports, and case studies, and primary sources, such as interviews, surveys, and observations. Research can help you understand the context, trends, and best practices related to your problem and domain. Ideation can involve both divergent and convergent thinking, such as brainstorming, sketching, prototyping, and testing. Ideation can help you generate and evaluate many different ideas, and select the most feasible, desirable, and viable ones.

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3 Apply sustainability principles and frameworks

The third step is to apply sustainability principles and frameworks to your selected solutions, and refine them accordingly. This can help you assess and improve the environmental and social impact of your products, as well as ensure they are aligned with your values and goals. Examples of sustainability principles and frameworks include the triple bottom line, which considers economic, environmental, and social aspects of sustainability; the circular economy, which works to eliminate waste and pollution; the life cycle assessment, which measures environmental impact from extraction to disposal; the social life cycle assessment, which measures the social impact of a product; and the sustainable development goals, a set of 17 global goals that address humanity’s most pressing challenges.

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4 Communicate and implement your solutions

The final step is to communicate and implement your solutions, and monitor and measure their performance and impact. Communication can involve both internal and external stakeholders, such as team members, clients, partners, investors, regulators, and customers. Communication can help you share your vision, value proposition, and benefits of your solutions, and persuade and inspire others to support and adopt them. Implementation can involve both technical and strategic aspects, such as production, distribution, marketing, and maintenance. Implementation can help you deliver your solutions to the market and the users, and create value and impact. Monitoring and measuring can involve both quantitative and qualitative methods, such as data, feedback, and stories. Monitoring and measuring can help you track and evaluate the results and outcomes of your solutions, and identify and address any issues or opportunities for improvement.

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Viola Raddatz

Vice President Sustainability | MBA Candidate "Sustainability Management"
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Meiner Erfahrung nach ist es, gerade mit der neuen Green Claims Directive auf EU- Ebene, entscheidend, alle nachhaltigkeitsbezogenen Produktclaims dahingehend zu prüfen, dass sie faktisch hinterlegt sind. Sinnvoll sind auch User Tests mit Konsument: innen um Claims auf Irreführung hin zu testen.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jessie Lydia Henshaw

Growing to Harmony -OR- Growing to Tragedy ... A choice to make …
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There really is only one real solution, given the direct source of all our sustainability issues is our continuing to invest business profits in multiplying the economy’s unaccounted for serious impacts on people and nature. That’s for business to internalize its externalities, either tithing their profits, 10% to 90%, for life, or use the Scope-4 accounting method to guide its direct environmental and societal care investment, scaled in proportion to their business or product line’s share of GDP. That’s the true measure of economic impact responsibility, i.e., proportional to what you pay for as purchases or investments.

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How can you design products that promote social and environmental sustainability?

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2

3

4

5

1 Define the problem and the stakeholders

2 Research and ideate solutions

3 Apply sustainability principles and frameworks

4 Communicate and implement your solutions

5 Here’s what else to consider

Design

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How can you design products that promote social and environmental sustainability?

1

2

3

4

5

1 Define the problem and the stakeholders

2 Research and ideate solutions

3 Apply sustainability principles and frameworks

4 Communicate and implement your solutions

5 Here’s what else to consider

Design

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