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How can you design a pitch deck that is optimized for social media?

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A pitch deck is a presentation that showcases your business idea, product, or service to potential investors, partners, or customers. But how can you make sure that your pitch deck stands out from the crowd and reaches your target audience on social media platforms? In this article, you will learn how to design a pitch deck that is optimized for social media, following six simple steps.

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1 Define your goal

Before you start designing your pitch deck, you need to have a clear goal in mind. What do you want to achieve with your pitch deck? Who are you trying to reach and persuade? How will you measure your success? Having a specific and realistic goal will help you focus your message, choose the right format, and tailor your content to your audience.

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2 Choose your platform

Different social media platforms have different features, formats, and audiences. You need to choose the platform that best suits your goal, your pitch deck style, and your target audience. For example, if you want to showcase your product features and benefits, you might use Instagram Stories or YouTube Shorts. If you want to share your vision and mission, you might use LinkedIn Slideshare or Facebook Live. If you want to create a buzz and generate leads, you might use Twitter Spaces or Clubhouse.

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3 Simplify your message

Social media users have short attention spans and are exposed to a lot of information and distractions. You need to simplify your message and make it easy to understand and remember. Use simple language, clear headings, and catchy slogans. Avoid jargon, acronyms, and technical details. Focus on the problem you are solving, the value you are creating, and the call to action you are asking for.

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Jim MacLeod
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If you're working on slides, they need to be simple. One concept per slide. The key point of each slide should be understood while looking at the thumbnail view. If your slides are understandable when they're only an inch or so wide, then they'll work on social, and they'll be more effective while presenting.

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4 Visualize your data

Visuals are more engaging and memorable than text on social media. You need to visualize your data and make it attractive and informative. Use charts, graphs, icons, and images to illustrate your points and show your results. Avoid clutter, noise, and confusion. Use colors, fonts, and layouts that match your brand identity and tone. Use animations, transitions, and effects to add some dynamism and interest.

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Jim MacLeod
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People aren't going to read a bunch of words on a slide. That's not the purpose of a slide. It's a visual reinforcement of what is being said. Create imagery that will help cement the concept in the viewer's mind. Your goal is to get the viewer to remember big-picture concepts. Effective storytelling is another way to get people to remember your points, and as a result, they'll remember you too.

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5 Optimize your size and length

Social media platforms have different requirements and limitations for the size and length of your pitch deck. You need to optimize your size and length to fit the platform and the device you are using. For example, if you are using Instagram Stories, you need to use a vertical format and limit your pitch deck to 15 seconds per slide. If you are using LinkedIn Slideshare, you need to use a horizontal format and limit your pitch deck to 10 slides.

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6 Test and refine

Before you publish your pitch deck on social media, you need to test and refine it. You need to check for errors, inconsistencies, and glitches. You need to make sure that your pitch deck is clear, compelling, and convincing. You need to get feedback from your peers, mentors, or potential customers. You need to measure your performance and results. You need to learn from your mistakes and successes and improve your pitch deck accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you design a pitch deck that is optimized for social media?

1

2

3

4

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1 Define your goal

2 Choose your platform

3 Simplify your message

4 Visualize your data

5 Optimize your size and length

6 Test and refine

7 Here’s what else to consider

Design

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How can you design a pitch deck that is optimized for social media?

1

2

3

4

5

6

7

1 Define your goal

2 Choose your platform

3 Simplify your message

4 Visualize your data

5 Optimize your size and length

6 Test and refine

7 Here’s what else to consider

Design

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