How can you design packaging that supports weight loss goals?

1 Use smaller and transparent containers

One of the simplest ways to design packaging that supports weight loss goals is to use smaller and transparent containers. Research shows that people tend to consume more food when it is served in larger portions or in opaque packages, because they rely on visual cues to estimate how much they eat. By using smaller and transparent containers, you can help consumers control their calorie intake, by making them more aware of the quantity and quality of the food they consume.

3 Use colors, shapes, and images that evoke healthiness

A third way to design packaging that supports weight loss goals is to use colors, shapes, and images that evoke healthiness. Colors, shapes, and images can affect consumers' emotions, associations, and expectations of the food products, and influence their preferences and satisfaction. For example, green is often associated with freshness, nature, and healthiness, while red is often associated with energy, excitement, and sweetness. Similarly, round shapes are often associated with softness, sweetness, and indulgence, while angular shapes are often associated with hardness, bitterness, and strength. You can use these elements to create a packaging that conveys a healthy and appealing image of your product.

4 Incorporate interactive and personalized features

A fourth way to design packaging that supports weight loss goals is to incorporate interactive and personalized features, such as QR codes, NFC tags, or smart labels. These features can enable consumers to access more information, feedback, or guidance about the food products, such as recipes, tips, testimonials, or trackers. They can also allow consumers to customize their products, such as choosing the flavor, size, or ingredients. By incorporating interactive and personalized features, you can enhance consumers' engagement, motivation, and loyalty to your product and brand.

5 Test and optimize your packaging design

A fifth way to design packaging that supports weight loss goals is to test and optimize your packaging design, by conducting market research, surveys, or experiments. You need to evaluate how your packaging design affects consumers' perceptions, preferences, and behaviors, and how it compares to your competitors' packaging designs. You also need to monitor how your packaging design performs in the market, and how it responds to changing consumer trends and needs. By testing and optimizing your packaging design, you can ensure that it is effective, relevant, and attractive to your target audience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?