How can you design an influencer website that showcases their portfolio and services?

Go with any easy website builder (Webflow, Squarespace, Wix, etc.). Most important is not overcomplicate your design, make it accessible on web and mobile (influencer marketing managers are working on mobiles quite a bit), focus on content.

If you are not a developer, you want to choose a platform that is easy to use and manage. There are many drag-and-drop website builders that make it easy to create a website without any coding knowledge such as Webflow, or popular WordPress page builders like Elementor and Bricks Builder. You also want to ensure the platform you choose is built with modern programming practices in mind. The website should load fast and be scalable. A slow website can frustrate users and lead them to leave the site without visiting, which can have a negative impact on traffic, conversions, and search engine rankings.

We created Featherlight Websites for just this reason -- creators and thought leaders needed sites that they didn't have to DIY, spend 80 hours on, and then end up hating. We meet so many folks who are embarrassed of the DIY site they made, and hate managing everything. We tried to find that balance between DIY (price, ease) and Agency (quality, management). It's been working pretty well so far.

When selecting a platform, it's essential to carefully evaluate your specific goals and preferences. Tailoring your choice to your unique objectives and budget ensures that the platform you opt for aligns perfectly with your vision. Conduct a thorough analysis of factors such as ease of use, customization options, security measures, SEO capabilities, analytics tools, level of support, and pricing structure. Ultimately, the ideal platform will empower you to craft a polished, speedy, and mobile-friendly website, minimizing any unnecessary complexities in the process.

Selecting the right platform for your website is like choosing the right tool for a job. It's crucial to assess options like WordPress, Squarespace, Wix, and Shopify, weighing factors such as ease of use, customization, security, SEO, analytics, support, and pricing. Your choice should empower you to craft a professional, responsive, and speedy website seamlessly.

Crafting your brand identity is akin to painting the canvas of your influencer persona. Think of it as sculpting a masterpiece from raw clay, each element representing a stroke of your uniqueness. Your brand, like an artisan's signature, encompasses not only your name, logo, and design choices but also the essence of your journey—conveyed through imagery, colors, and even the timbre of your words. Harmonizing these components into a symphony of consistency across your digital realm resonates with your audience, letting them immerse themselves in the story of who you are, the purpose that fuels you, and the distinctiveness that sets you apart.

One thing we found helpful in our firm's rebrand was to build a brand platform based on our clients' voices rather than our own. They spoke saliently in interviews and focus groups (without us there) about how we had added value to them, which helped us capture and document our value proposition in a much more compelling way than if we had developed the messaging ourselves.

I agree with this statement. I like to think about it like this if your brand was a drink, what would it be? If you’re brand was a song, how would it make you feel? Think about other companies that you are inspired by that make you feel good and you can use different elements, colors, fonts to really bring out the identity of your brand in this way. Defining your brand and understanding that it will change over time is essential.

Taking time to determine the elements that you will be identified for, does take time. When defining your brand, it is okay for that personal brand to evolve as you do. You are not going to be the same person you were five years ago, hence, allow your brand to grow with you and allow that to be present in your content, in how you communicate and as you live life.

While creating your brand, don't forget to provide all the features to your brand. Those features can define who you are and possibly separate you from others with similar brands. Along with features, be sure to describe the advantages your features provide. Be specific, this will lead into your showcasing your portfolio.

Showing depth of content is going to be really important here. It's not just about pretty photos anymore. Things to highlight: - Content where brands authentically shine through. Doesn't feel like an "ad" but more like true brand love. - Show comments and interactions from that content right next to it. Why? Because brands aren't just buying your content but equally buying your ability to drive action from your community. Show that through relevant comments/conversations, clicks, sales, etc. - a few sentence qualitative analysis on why this did well and why you chose the creative strategy will show brands you're not just throwing spaghetti at a wall. You get how to influence. - highlight longer term partnerships with a brand you love

Your website acts as a gallery showcasing your journey as an influencer. The star of the show is your portfolio, displaying past collaborations, campaigns, and testimonials. It's a testament to your credibility and showcases your ability to add value in various formats—photos, videos, blogs, and case studies—organized for easy navigation.

After you list your features, and then describe the advantages of your features, now is the time to discuss the benefits of being the influencer. This is the true sell, the offer the reader wants to know. What makes this influencer so special.

Brand want to see your success, so be sure to include performance indicator metrics on the platforms you occupy. As well as qualitative data, should also be included. Social listening conducted across a brands online presence can help to better understand customer sentiment (Hootsuite 2022). This can include all branded content, audience brand perception, and competitor initiatives and industry data. Monitoring this qualitative data will aid in assessing brand awareness and sentiment, as well as the identification of behavioural themes and patterns (Colapinto & Benecchi 2014). Show potential clients how your work has enhanced brand image for others.

Every visitor, be it a brand or a follower, has a unique intention when exploring your portfolio. Utilize a tailored browsing experience, guiding them through the content that aligns most with their goals. If a brand is for example keen on exploring your fashion collaborations, you can prioritize and present those sections of your portfolio. This ensures visitors can easily find and engage with the most relevant parts of your portfolio, effectively showcasing your versatility and expertise in a manner tailored to each visitor's interest.

So many people miss the "ask." It is great to list and categorize your offerings, but, don't be afraid to ask for the sale. A call to action is so important. While doing that, be sure to capture data from the viewer, name, email, phone number, some contact info so you can continue conversation. Websites don't sell your offers, people do. Connect with them.

Your website transforms into a digital marketplace, where your services and packages are the cherished artifacts awaiting discovery. Each service is a facet of your expertise, a brushstroke of value for your clients and partners. From the grand mural of sponsored posts to the delicate detailing of consulting sessions, your offerings form a spectrum of opportunities. In this market, clarity is the merchant's song—meticulously describing the advantages and potentials your services hold. Like a skilled jeweler, you craft various packages, each gem tailored to suit diverse budgets and desires. They aren't just products; they are tailored experiences, each one a promise of a fruitful collaboration, wrapped in scope, timeline, and price.

One common missing point I find is that influencers don’t ask brands feedback or data about the campaigns they conducted. Testimonials have become a commodity in a lot of places, but not in influencer pitches yet. Gather ROAS, Brand Uplift, CPI and other data that brands are willing to share with you about the successful campaigns you’ve had with them and include into the pitch. When any brand is looking at your portfolio, they’re trying to estimate the relevant metrics themselves. Help them out and do it for them. This will make you stand out

The climax of your website is the call to action—an enticing nudge for your visitors. It's the spotlight on the stage, beckoning them to reach out, book a session, subscribe, or connect. With buttons, forms, or chatbots, you offer multiple entrances to this captivating performance. And just like a magician revealing a trick, incentives like discounts or freebies add the element of surprise, sealing the deal with a touch of magic.

Chaffey and Fiona (2019) found that only around 20% of site content is read by users and that prominent calls to action are vital to encouraging service use. By including a simple 'contact' call to action within your website, your chances of starting a discourse with potential clients will increase.

I’d suggest to share your email directly. Don’t make influencer marketing managers submit forms or smth like that. They are used at writing directly. For tracking purposes you can wrap the email under a button and track clicks on the button to measure your conversion rate and sources of traffic

From my experience designing websites and managing digital platforms, it is very important to select the persona of the targeted segment and the business to assist you in determining the suite of website templates or layouts that are relevant to your business and facilitate the customer's journey in finding the product or service he's looking for. When I hand over the management to the clients, Wordpress is really easy to use for the client, not just for the developers.

Numbers! You need to showcase your results more than anything. Follower count and content views is important, sure, but when brands are looking to hire an Influencer or content creator they really need to see the results from your previous campaigns. Reach, impressions, link clicks and sales are the most important things to showcase in a portfolio.

It should be very clear and simple not complicated and also the tone of the brand voice with clear guidelines should be very straight to let people use it as easy as possible and that can encourge them more and more because that can gave them a strong ideas to began their own websides as well and to make them openly for better used.

As an influencer you should start with things that grab attention and are of interest to your clients -The first thing presumably a Brand/Business would want to know is your values/standards/topics which translates simply to "Your Domain of Influence" let that be your voice in your landing page. -Feature some of your greatest work immediately after that! put yourself in perspective -Numbers & Stats you can never go wrong with these, can't stress that enough! -A Strong and creative call to action. Your brand will speak for itself, your website will only be as good as your content!

Keep it simple! Here are some simple, on point steps: Branding: Start with a memorable logo and cohesive visual style. About: Share the influencer's story, values, and past successes. Portfolio: Showcase previous work with context and results. Services: Clearly outline offerings and provide contact information. Testimonials: Display endorsements for credibility. Contact: Offer easy ways to get in touch!!! THIS IS SUPER IMPORTANT! Mobile-Friendly: Ensure a seamless experience on all devices. SEO and Analytics: Optimize for search engines and track performance.