How can you design FinTech UIs that support social sharing and collaboration?

1 Why social sharing and collaboration?

Social sharing and collaboration can enhance the user experience and engagement of FinTech UIs, as well as the trust and loyalty of FinTech users. Users can benefit from these features by getting feedback on their financial decisions, discovering new opportunities, building their financial literacy, and creating a sense of community. FinTech providers can also reap rewards by increasing user retention, expanding their user base, enhancing their user data, and innovating their products and services. Specifically, users can gain feedback, advice, and encouragement from peers, experts, or influencers; discover new products or services that match their needs; access relevant information and resources; join groups that share their financial values; receive value-added features; leverage word-of-mouth; collect user-generated content; and collaborate with users and partners.

2 How to design for social sharing and collaboration?

Designing FinTech UIs that support social sharing and collaboration requires careful consideration of various aspects. User research is important to understand target users' needs, motivations, behaviors, and preferences related to social sharing and collaboration. Personas, segments, and scenarios should be identified to represent users' social contexts and goals. Surveys, interviews, focus groups, or usability tests can be used to gather user feedback and insights. The user interface should be intuitive, responsive, and consistent with clear language, icons, and labels. Visual cues, feedback, and guidance should be provided to help users navigate and perform tasks. Colors, fonts, and layouts should create an appealing and professional look and feel. User interaction should be engaging, interactive, and personalized with gamification, incentives, rewards, notifications, reminders, nudges, chatbots, voice assistants or live chat. Social features should be relevant, useful and accessible with social media integration, sharing buttons or widgets for financial activities sharing; ratings/reviews/testimonials for feedback; forums/blogs/podcasts for accessing/creating content on financial topics or trends; groups/communities/platforms for joining/creating networks or spaces aligned with financial interests or goals. Social strategies should be ethical, respectful and transparent with privacy settings/permissions/encryption for data protection; moderation/verification/reputation systems for fraud/spam/abuse prevention; policies/guidelines/codes of conduct for safety/security/compliance.

3 Examples of FinTech UIs that support social sharing and collaboration

FinTech UIs provide many opportunities for social sharing and collaboration in different domains and markets. For example, Mint is a personal finance app that allows users to share budget goals, progress, and tips with their contacts. Acorns helps users save and invest their spare change, while Venmo enables users to send and receive money. eToro is a trading platform that allows users to follow, copy, or chat with other traders and experts. All of these UIs provide educational content, podcasts, newsletters, and referral bonuses to users. Additionally, they offer features such as adding emojis and comments to transactions, splitting bills, or joining clubs.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?