How can you demonstrate your value in Commercial Design?

2 Communicate your value proposition

Your value proposition is the unique benefit that you offer to your clients and employers. It is what sets you apart from other commercial designers and why they should choose you. To communicate your value proposition, you need to understand your target market, their needs, and their goals. Then, you need to articulate how you can help them achieve those goals, what makes you different, and what value you can deliver. You can use various channels and formats to convey your value proposition, such as elevator pitches, proposals, case studies, and testimonials.

3 Build your network and reputation

Your network and reputation are essential assets for your commercial design career. They can help you find new opportunities, get referrals, and establish credibility. To build your network and reputation, you need to be proactive, generous, and professional. You can do this by attending events, joining communities, reaching out to influencers, sharing your insights, collaborating with others, and giving back. You also need to maintain your network and reputation by following up, staying in touch, providing value, and asking for feedback.

4 Keep learning and improving

The commercial design industry is constantly evolving and changing. To demonstrate your value, you need to keep learning and improving your skills, knowledge, and trends. You need to show that you are adaptable, curious, and willing to grow. You can do this by taking courses, reading books, watching videos, listening to podcasts, and following blogs. You can also learn from your peers, mentors, and clients by asking questions, seeking feedback, and joining challenges. And don't forget to showcase your learning and improvement by updating your portfolio, resume, and social media.

5 Deliver quality and results

The ultimate way to demonstrate your value in commercial design is to deliver quality and results. You need to show that you can meet and exceed your clients' and employers' expectations, deadlines, and budgets. You need to show that you can create solutions that are effective, engaging, and user-friendly. You need to show that you can measure and report the impact of your work on the business goals and outcomes. And you need to show that you can handle challenges, feedback, and changes with professionalism and grace.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?