How can you demonstrate your ability to work within brand guidelines on your portfolio?

1 Tip 1: Research the brand

Before you start working on a presentation for a brand, you need to understand its guidelines and goals. Research the brand's website, social media, marketing materials, and other sources of information to get a sense of its personality, values, and message. Look for the brand's style guide, if available, or ask for it from the client or employer. A style guide is a document that outlines the brand's guidelines and best practices for creating presentations and other content. It can help you avoid mistakes and ensure consistency.

2 Tip 2: Follow the rules

Once you have the brand's guidelines, you need to follow them carefully and accurately. Use the brand's logo, colors, fonts, images, and other elements as instructed by the style guide. Avoid using elements that are not approved or that clash with the brand's identity. For example, if the brand uses a minimalist and elegant style, don't use flashy animations or loud music in your presentation. Also, pay attention to the details, such as alignment, spacing, and contrast, to create a professional and polished look.

3 Tip 3: Be creative

Working within brand guidelines doesn't mean you have to be boring or repetitive. You can still show your creativity and originality by finding ways to make your presentation stand out and engage your audience. For example, you can use storytelling techniques, data visualization, interactive elements, or humor to make your presentation more memorable and persuasive. You can also experiment with different layouts, formats, or media to suit your purpose and context. The key is to balance creativity and consistency, and to always keep the brand's message and goals in mind.

4 Tip 4: Showcase your work

The final step is to showcase your work on your portfolio. Your portfolio should include examples of presentations that you have created or contributed to for different brands and projects. For each example, you should provide some context and explanation of your role, process, and results. You should also highlight how you worked within the brand's guidelines and how you added value to the presentation. You can use screenshots, slides, videos, or links to show your work. Make sure your portfolio is easy to navigate, updated, and relevant to your target audience.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?