How can you demonstrate the value and impact of your prototypes for product innovation?

2 Define the key metrics and goals

Before you present your prototype, you need to define the key metrics and goals that you want to achieve with it. These metrics and goals should align with the problem you are trying to solve, the value proposition you are offering, and the impact you are aiming for. For example, if you are prototyping a new feature for an e-commerce app, you may want to measure how it affects conversion rates, customer satisfaction, and revenue. By defining the key metrics and goals, you can demonstrate the value and impact of your prototype in a clear and quantifiable way.

3 Prepare the context and story

Another way to demonstrate the value and impact of your prototype is to prepare the context and story behind it. This means explaining the problem you are addressing, the user needs you are fulfilling, the solution you are proposing, and the benefits you are delivering. You can use various storytelling techniques, such as personas, scenarios, user journeys, or use cases, to make your prototype more relatable, engaging, and persuasive. By preparing the context and story, you can demonstrate the value and impact of your prototype in a human and emotional way.

4 Select the right format and platform

The format and platform you use to present your prototype can also affect how you demonstrate the value and impact of it. The format refers to how you communicate your prototype, such as through a video, a slideshow, a demo, or a live session. The platform refers to where you share your prototype, such as on a website, a social media channel, a newsletter, or a meeting. You need to choose the format and platform that best suit your audience, your message, and your objectives. For example, if you want to reach a large and diverse audience, you may want to use a video on a website, while if you want to have a more interactive and in-depth discussion, you may want to use a live session on a meeting.

5 Collect and analyze feedback

Finally, to demonstrate the value and impact of your prototype, you need to collect and analyze feedback from your stakeholders, customers, and users. Feedback is essential for validating your assumptions, identifying your strengths and weaknesses, and improving your prototype. You can collect feedback through various methods, such as surveys, interviews, tests, or reviews. You can analyze feedback by looking for patterns, insights, and suggestions. By collecting and analyzing feedback, you can demonstrate the value and impact of your prototype in a data-driven and user-centric way.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?