How can you customize your lead qualification approach based on prospects' needs?
Lead qualification is the process of evaluating how likely a prospect is to buy from you, based on their fit, interest, and readiness. However, not all prospects have the same needs, goals, and challenges, so you need to customize your lead qualification approach to match their expectations and preferences. In this article, you will learn how to use different criteria and methods to qualify your leads based on their needs, and how to adjust your sales pitch accordingly.