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How can you curate relevant and useful content for your team?

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As an internal communicator, you know the importance of sharing relevant and useful content with your team. Content can inform, inspire, engage, and educate your employees, as well as reinforce your organizational culture and values. But how can you curate the best content for your team, without spending too much time or resources? Here are some tips to help you become a successful content curator.

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Christiane Disconsi

Comunica??o Corporativa | Produ??o de Conteúdo | Assessoria de Imprensa | PR | Blogs | SEO | Jornalismo | Copywriting |…
Lucas Torres

Editor / Ghost Writer / Estrategista de Mídias Sociais / Redator SEO
Cristina Brazil Ribeiro de Carvalho

Jornalista | Internacionalista | Ghostwriter | Autoridade em narrativas e escrita criativa | Uso de técnica…

1 Identify your audience

Before you start looking for content, you need to understand who your audience is and what they need. What are their roles, goals, challenges, interests, and preferences? How do they consume content, and when? What kind of content would help them perform better, learn new skills, or solve problems? You can use surveys, interviews, feedback, or analytics to get insights into your audience and create personas or segments based on their characteristics.

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Lucas Torres

Editor / Ghost Writer / Estrategista de Mídias Sociais / Redator SEO
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Tudo come?a com a nossa prepara??o individual. Quando estamos antenados nas demandas do nosso dia a dia, no nosso escopo e nas temáticas que tangencia tudo isso, é natural nos acostumarmos a 'beber na fonte' de especialistas e veículos que tragam uma abordagem relevante deste universo. Sendo assim, fica fácil contribuir com os colegas: é só compartilhar aquilo que sentimos que nos agregou.

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Rahul V Shetty

Senior Analyst @ EY | 400K + Impressions | 1x - LinkedIn Top Voice | Digital Content Creator | 4x - Google Certified
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Team Content Magic: Know their hustle: Roles, goals, content likes? Tailor picks. Goals first: Educate? Inspire? Fix problems? Content aligns. Beyond the usual: Fresh voices, leaders, even rivals! Critical eye on guard: Quality, timeliness, relevance win. Your sparkle added: Insights, context, your spin shine. Share smartly: Right platform, right time, right habits. Learn and adapt: Feedback fuels your curation fire. Teamwork makes the dream work: Share the curation love!

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Jean CHALHOUP

Responsable des Services et Moyens Généraux Office and Facilities Manager Maison Francis Kurkdjian - Groupe LVMH
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En qualité de Responsable des Services Généraux, comprendre mon environnement de travail et identifier les attentes et les besoins de mon audience est essentiel. Les collaborateurs sont mes clients internes il est impératif d’échanger avec eux sur leurs attentes et d’adopter une communication adaptée.

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Olufunke Victoria Owonipa

Communications Executive: Copy | Content Strategy | Content & Digital Marketing | Brand Storytelling | Film, Documentary, TVC
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Before curating your content, you have to identify and understand the target audience. When you know who they are, their interests and their problems, it is easier to attempt to help solve them with your content. When I am working a new audience one thing that helps me in the preparation/pre-production stage is to create audience persona(s) while answering relevant and important questions about the ideal or typical person. Depending on the angle of messaging or what is being communicated, some of the questions include but I'm not limited to: - age range, sex, cultural identity & beliefs - education, wealth bracket, geo - what they enjoy as fun, type of entertainment, likes & dislikes, hobby - relevance of message to intending audience.

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2 Define your objectives

Next, you need to clarify why you are curating content and what you want to achieve. What are the main messages, themes, or topics you want to convey? How do they align with your organizational vision, mission, and values? How do they support your internal communication strategy and goals? How will you measure the impact and value of your curated content? You can use SMART criteria (specific, measurable, achievable, relevant, and timely) to set clear and realistic objectives for your content curation.

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Cristina Brazil Ribeiro de Carvalho

Jornalista | Internacionalista | Ghostwriter | Autoridade em narrativas e escrita criativa | Uso de técnica jornalística capaz de tornar empresas notícias na imprensa | Consultora de Comunica??o | Palestrante
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Alguns conteúdos podem ser direcionados para mais de uma área em uma empresa. é importante fazer essa identifica??o e trazer insights sobre como o conteúdo se conecta com as atividades ou planejamentos em execu??o.

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Gregorio Victor Sangali Dias

PCD | ESG | ADM | MARKETING | SOCIAL | VOLUNTARIADO | DIVERSIDADE E INCLUS?O
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Compreenda as necessidades da equipe: Entenda os objetivos e desafios da sua equipe. Identifique as áreas de conhecimento em que a equipe precisa se manter atualizada.

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3 Source quality content

Now that you know who you are curating for and why, you can start searching for content that meets your criteria. You can use various sources, such as industry publications, blogs, podcasts, newsletters, social media, webinars, or online courses. You can also leverage your own internal content, such as newsletters, reports, presentations, or videos. However, you need to ensure that the content you choose is credible, accurate, relevant, engaging, and diverse. You can use tools like Feedly, Pocket, or Flipboard to organize and filter your content sources.

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Christiane Disconsi

Comunica??o Corporativa | Produ??o de Conteúdo | Assessoria de Imprensa | PR | Blogs | SEO | Jornalismo | Copywriting | Ciência Política | ESG | IA
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Dependendo do assunto, uma boa busca por notícias, que trazem especialistas como fonte vale bastante. Na pesquisa Google mesmo, é possível filtrar por fontes noticiosas e o período. Outra boa dica é trazer números de estudos e pesquisas relevantes de institutos renomados, que contribuem muito para embasar ideias.

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Rahul V Shetty

Senior Analyst @ EY | 400K + Impressions | 1x - LinkedIn Top Voice | Digital Content Creator | 4x - Google Certified
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Ask before you share: Poll your team for topics or interests they'd like curated content on. Mix it up: Include diverse formats like articles, videos, podcasts, and infographics to keep things engaging. Go visual: Leverage eye-catching graphics and visuals to break up text and boost comprehension. Short and sweet: Focus on concise summaries and key takeaways. Time is precious! Spark discussion: Encourage team members to share their thoughts and insights on the curated content. Celebrate learning: Highlight how curated content is helping individuals and the team achieve goals. Automate where possible: Use content curation tools to save time and streamline the process.

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4 Add value and context

Curating content is not just about sharing links or copying and pasting information. You need to add value and context to the content you share, so that your audience can understand why it matters to them and how it relates to your organization. You can do this by writing summaries, introductions, or commentaries that highlight the key points, insights, or takeaways from the content. You can also use visuals, quotes, or questions to make your content more appealing and interactive.

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Rahul V Shetty

Senior Analyst @ EY | 400K + Impressions | 1x - LinkedIn Top Voice | Digital Content Creator | 4x - Google Certified
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Curate from unexpected sources: Industry blogs, competitor newsletters, even Reddit threads can offer unique insights. Highlight hidden gems: Don't just share the trending articles. Unearth lesser-known but valuable resources. Theme it up: Create curated content packages around specific topics or challenges your team faces. Go interactive: Use polls, quizzes, or discussion prompts to make content more engaging. Involve experts: Invite guest speakers or industry influencers to discuss curated content with your team. Champion internal voices: Showcase your own team's expertise by featuring their content alongside external sources. Make it fun!: Use humor, memes, or interactive elements to make learning more enjoyable.

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5 Distribute and promote

Finally, you need to decide how and when to distribute and promote your curated content to your team. You can use various channels, such as intranet, email, social media, or chat apps, depending on your audience preferences and habits. You can also use different formats, such as newsletters, blogs, podcasts, or videos, depending on the type and length of the content. You should also consider the frequency and timing of your content distribution, and avoid overloading or spamming your team with too much content.

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6 Evaluate and improve

As a content curator, you should always monitor and evaluate the performance and feedback of your curated content. You can use metrics like views, clicks, shares, comments, or ratings to measure the reach, engagement, and satisfaction of your audience. You can also use surveys, polls, or interviews to collect qualitative feedback and suggestions from your team. Based on the data and insights you gather, you can improve your content curation process and strategy, and deliver more relevant and useful content to your team.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you curate relevant and useful content for your team?

1

2

3

4

5

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7

1 Identify your audience

2 Define your objectives

3 Source quality content

4 Add value and context

5 Distribute and promote

6 Evaluate and improve

7 Here’s what else to consider

Internal Communications

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How can you curate relevant and useful content for your team?

1

2

3

4

5

6

7

1 Identify your audience

2 Define your objectives

3 Source quality content

4 Add value and context

5 Distribute and promote

6 Evaluate and improve

7 Here’s what else to consider

Internal Communications

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感谢您的反馈

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