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How can you curate mobile content for better UX?

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Mobile users have different needs and expectations than desktop users. They want to access relevant, engaging, and easy-to-digest content on their devices, without wasting time or data. How can you curate mobile content for better UX? Here are some tips to help you create and deliver mobile-friendly content that meets your audience's needs and goals.

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Chandni Verma

Building Minechem Ceramic Technology Center
Andrew Dipper

Marketing and Sales Director | Visit our amazing venues The Fire Station, The Engine Room and The Dun Cow | Sunderland…
Christian Hjortland

Marketing Manager ?? | Driving Growth and Developing Brands ??

1 Know your audience

Before you curate any content, you need to understand who your mobile users are, what they want, and how they behave. You can use tools like analytics, surveys, and user testing to gather insights into their demographics, preferences, pain points, and motivations. Based on this data, you can create user personas and scenarios that guide your content curation strategy. You can also segment your audience based on their mobile behavior, such as device type, location, time of day, and browsing patterns.

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Andrew Dipper

Marketing and Sales Director | Visit our amazing venues The Fire Station, The Engine Room and The Dun Cow | Sunderland is a Music City
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I’d start by reviewing my heatmaps to understand scroll depth on mobile and make decisions around content placement and length. I’d also look at a selection of 3-5 pages in PageSpeed Insights to determine what the key technical considerations should be, and whether it flags any issues relating to load speed, image sizes etc. Understand overall session time/pages per session on mobile vs desktop and look at how you can drive that number up via better placed CTAs.

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2 Choose quality over quantity

Mobile users have limited attention spans and screen space. They don't want to scroll through endless pages of irrelevant, outdated, or redundant content. They want to find the most valuable and useful content that solves their problems or satisfies their curiosity. That's why you need to curate content that is high-quality, relevant, and trustworthy. You can use criteria such as accuracy, authority, timeliness, uniqueness, and readability to evaluate and select the best content sources and pieces for your mobile audience.

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3 Optimize for mobile design

Mobile users expect a smooth and seamless user experience on their devices. They don't want to deal with slow loading, broken links, or distorted layouts. They want to enjoy a responsive, adaptive, and intuitive design that enhances their content consumption. That's why you need to optimize your content for mobile design, following best practices such as using clear and concise headings, breaking up long paragraphs, using bullet points and lists, adding visual elements, and using white space. You can also use tools like AMP (Accelerated Mobile Pages) and PWA (Progressive Web Apps) to improve your mobile performance and functionality.

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Christian Hjortland

Marketing Manager ?? | Driving Growth and Developing Brands ??
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Have you ever seen long, centered paragraphs on mobile? This is not uncommon at all. You may not have thought about it, but it can make a great difference to left-align that text instead. Why? Because it is hard for the eyes to follow. Best practice for mobile design includes left aligning paragraphs that are longer than a few lines. This will help the reading experience. Do not loose your leads because of long center-aligned texts.

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4 Personalize your content

Mobile users appreciate content that is tailored to their needs, interests, and preferences. They don't want to see generic or irrelevant content that doesn't match their intent or context. They want to feel that you understand them and offer them the right content at the right time. That's why you need to personalize your content based on your audience's data, such as their location, behavior, history, and preferences. You can use techniques such as dynamic content, geo-targeting, push notifications, and recommendations to deliver personalized content that increases engagement and loyalty.

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5 Test and measure your content

Mobile users are constantly changing and evolving. They may have different needs and expectations depending on the situation, the device, or the trend. They may also have different feedback and opinions on your content quality and usability. That's why you need to test and measure your content regularly, using tools like A/B testing, heatmaps, and analytics. You can use metrics such as bounce rate, dwell time, conversion rate, and satisfaction rate to evaluate and improve your mobile content performance and user experience.

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Chandni Verma

Building Minechem Ceramic Technology Center
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Important to use less text and more graphics and when it comes in mobile phone devices using long text is never preferable we can suggest podcast version of the same by stating question and answers the FAQ

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Kristina V.

Award-Winning (& Losing) Marketer | Coach | Author | Speaker | Building High-Performing Teams & Leaders
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Keep it simple. Super dynamic UX may not be the best vehicle to deliver your content, especially for people on the go. And with so many ADA considerations, it’s best to focus on the proper message at the right time and the method by which it was delivered. If your blog is long-form, maybe record an audio version of it. Make sure you’re thinking about the quality of the content and the quality of the experience.

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How can you curate mobile content for better UX?

1

2

3

4

5

6

1 Know your audience

2 Choose quality over quantity

3 Optimize for mobile design

4 Personalize your content

5 Test and measure your content

6 Here’s what else to consider

Content Strategy

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How can you curate mobile content for better UX?

1

2

3

4

5

6

1 Know your audience

2 Choose quality over quantity

3 Optimize for mobile design

4 Personalize your content

5 Test and measure your content

6 Here’s what else to consider

Content Strategy

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