How can you creatively generate leads for your sales prospects?

Be Yourself: Always talk and act like yourself on social media. People like honesty and authenticity. Reply Quickly: When someone messages or comments, try to answer them as soon as you can. It shows you care. Learn New Stuff: Social media changes a lot. Try to keep up with what's new so you can keep having good conversations. Use the Same Voice: When you talk on different social media sites, try to sound the same. It makes you look more reliable. Keep Talking: Don't stop talking. Keep the conversation going by asking questions and being friendly.

Social media serves as both a promotional tool and a bridge to connect with your target audience. It's a dynamic space encompassing platforms like LinkedIn, Twitter, Facebook, and Instagram. Leveraging these platforms allows you to share valuable content, engage with your audience through questions and insights, and participate in meaningful conversations. This not only builds credibility but also fosters trust with potential customers. By actively participating in discussions, polls, and events, you can showcase your expertise, provide valuable insights, and generate organic leads.

I would recommend consistently posting in platforms related to your audience and your business. using power of AI in doing stellar content and design and join Engagement groups to give you first push

We have experience working with 60+ clients for B2B Enterprise clients and closed deals. At #Infyleads we implement Lead Hunting mechanism before even generating database for clients. Let’s take a successful case study of a client who is into OOH digital Billboards. First we identified all the brands that sponsored last 3 years Cricket tournaments like IPL, World Cup etc once we found 50 top companies we analyzed their ads and wrote custom contents appreciating the brands creativity and timing in the world of marketing. Introduced our King size digital billboards opportunity and asked for a call ?? and then the rest is history. We have generated 12 leads and 3 closures in 3 months generating 30 lakhs MRR ?? for our client.

Take your social media engagement to the next level by implementing a comprehensive social listening strategy. Utilize tools that track mentions, keywords, and sentiment related to your industry or brand.

Totally agree, i have tried Polls, GIFs, videos (works well all the time), contests, well made infographics (i have shared few in my profile) and Carousels (the new trend)

Interactive content is a powerful tool in today's digital marketing landscape. It goes beyond traditional static content by actively involving users in the experience. By requiring user engagement through quizzes, surveys, games, and videos, interactive content not only captures attention but also offers numerous benefits. First and foremost, it's a lead generation powerhouse. In a world where consumer attention spans are shrinking, interactive content stands out. By enticing prospects to participate, you can collect valuable contact information. For instance, a well-crafted quiz can evaluate their knowledge about a relevant topic, offering incentives like reports or webinars in exchange for email addresses.

Integrate gamification elements into your interactive content to enhance user engagement. Create gamified experiences that challenge users, provide rewards or recognition for achievements, and encourage repeat interactions.

Make yourself human and share your genuine thoughts. It's why I am against fully utilizing AI to create content. You need to add your specific touch to make it work.

Agreed, I try to mix in personalized GIFs, Videos, voice messages into my outreach messages on LinkedIn wherever possible. Great pattern interrupt. In addition, free value files of up to 20MB are a great way to add value upfront in a conversation

Its also about showing more infont of your target audience (whom we discussed how we consistently engage them with content) for questions, thoughts and general feedback. This meetings and events serve like an Ad where it attract potentials and put you as an influencer in the field

Sponsor webinars with industry publications. It's a great way to showcase your thought leadership to an audience that may not be familiar with your brand, but is in your industry/a qualified lead for your Sales team.

Enhance the appeal of your online events by offering interactive workshops that provide participants with tangible takeaways. Provide downloadable templates, toolkits, or guides that complement the workshop content and empower attendees to implement your solutions.

No doubt Online event not only showcase your value addition but assist in gaining the potential leads. A post-event strategy is crucial—sending personalized follow-up emails, providing additional resources, and gauging feedback can solidify the connection with leads, increasing the chances of conversion. This combination of targeted content and thoughtful engagement can elevate the effectiveness of your online events as a powerful lead generation tool.

Did you know there are only 26,000 LinkedIn events at any one time? And there are 12.21 Brazillion emails, ads, and everything else. LinkedIn Events are an opportunity. And if you know how to game the invite system, they can be a real win for your team.

If you provide value you will get referrals without even asking, have seen this with clients and coworkers. one real-life example is a whats group that we share upwork opporunities in and it grow from 2 members to 400+ now. 99.9% of them are referrals (word of mouth)

Referrals play a very important role in lead generation. They're recommendations from people your prospects trust, which can boost your credibility and save you time and effort. Building and maintaining good relationships with your customers and contacts is key to successful referrals. Treat your existing customers well, and they'll be more inclined to help you grow your business by referring others.

For my company referral marketing generates 30% of leads with 98% conversation. It's one of the best and under utilised channel by most companies.

There's immense value in building a systematic referral program. One effective B2B strategy is creating a tiered referral program that values every successful referral differently, based on its potential customer lifetime value (CLV). Take, for example, a SaaS company. Here's how you might structure your tiered system: - Referring small businesses could earn existing customers extended support hours - Medium businesses referrals might earn a discount on their subscription for a month or two - For a referral that leads to an enterprise-level client, offer a more substantial reward such as a premium feature upgrade. It motivates customers to refer larger prospects to your business, thus potentially increasing your average CLV.

Truly referrals are one of the underrated ways of collecting free warm leads you can close easily. But you should have a good offer, I mean you original clients should be highly satisfied with your service I mean satisfied with all the customer experience. In this case they will spontaneously refer you to their friends and their close circle without being afraid to endanger their relationships. You can add to that a system to 10X your referrals. What you can do is to offer a discount or free gifts to your clients for every referral.

Yes, this is where Growth hacking kicks in, its this cost effective hacks that make all the difference. See for example this new Linkedin article contribution feature. Think how if you consistently (yes this is the keyword) engaged with it can give notification to your connections and earn you a badge that you are a top voice in your field

Video, Video, Video!!! My largest wins started with a cold video to a prospect. When you send a video to a prospect you need to be specific, thoughtful and research driven. Cold video outreach can change your prospecting game. Next time you want to reach out to a prospect, consider pressing the record button and visually telling the prospect whats so critical.

Think outside the box, or better yet, chuck the box out the window. Send personalized video messages, create quirky mailers, or even skywrite your pitch (just kidding, unless you have a limitless budget). Pro tip: Be bold but not obnoxious. Nobody likes a pushy salesman. Strike a balance between memorable and respectful.

Testing and experimenting is key in lead generation strategies. You must create different approaches, A/B tests and omnichannel strategies to optimize your process on a daily/weekly/monthly basis. In addition, asking for feedback is a very good way to measure your success as well.

Some ideas for unconventional methods: 1. LinkedIn Polls with a Twist: Create engaging polls that not only gather insights but also offer something unexpected in return, like an insightful industry report or an exclusive webinar. 2. LinkedIn Audio Rooms: Tap into the Clubhouse trend by hosting audio discussions on trending industry topics, bringing in surprise expert guests to draw attention. 3. Carousel Posts: Use the carousel feature to tell a compelling story, walk through a case study, or present a problem-solving scenario relevant to your offering. 4. Create LinkedIn Newsletters: Rather than standard posts, launch a unique, serialized LinkedIn newsletter that delves deep into niche subjects, offering fresh perspectives.

I can win a few projects via social media very well. However, if I am looking for hundreds of B2B customers in the 5-7 tier range, it will be damned difficult. Social media is completely overrated in product/project sales.

To attract potential customers who are seeking knowledge and guidance, it is important to develop a content marketing strategy that focuses on creating valuable and informative content. This can include a range of resources such as blog posts, ebooks, whitepapers, podcasts, and webinars that address common challenges and questions faced by your target audience. By offering solutions and insights through your content, you can establish yourself as an authority in your industry and attract prospects who are looking for guidance.

Ask new clients you’ve got on board to refer you to similar contacts and businesses. If you’ve won a new client there’s a good chance you’ve built trust with them and they have a good understanding of your product/service offering - in most cases they will happily make introductions for you. Check out their connections is there anyone you’re both connected to that they could put you in touch with or act as a reference for you/your product? This works best when your client does the introduction but otherwise you referencing that person by name can also help open up the conversation.

I'm really into ZoomInfo MarketingOS these days, its an incredible lead gen machine. Build out an audience, run awareness ads, then run lead gen ads across platforms. It's a solid lead gen play with countless variations on the theme.

One way I've doe this is to firstly map out who I want to target. What are they struggling with? What do they want to achieve? Then, write really helpful content that matches this. Blend this with a nice mix of some personal posts (tp show who you are) with credible ones (to show what you've achieved).