How can you create a visual identity that is both timeless and modern?

2 Choose your color palette

One of the most important elements of your visual identity is your color palette. Your color palette should reflect your brand's personality, mood, and tone, and create an emotional connection with your customers. Your color palette should also be versatile, adaptable, and coherent across different media and platforms. To choose your color palette, you can use color theory, color psychology, and color trends to find the best combinations and contrasts for your brand. You can also use tools such as a color wheel, a color scheme generator, or a color picker to help you.

3 Select your fonts

Another key element of your visual identity is your fonts. Your fonts should complement your brand's voice, style, and message, and create a visual hierarchy and readability for your content. Your fonts should also be compatible, scalable, and legible across different devices and formats. To select your fonts, you can use typography principles, typography trends, and typography styles to find the best fonts for your brand. You can also use tools such as a font pairing tool, a font finder, or a font tester to help you.

4 Create your logo

Your logo is the most recognizable and memorable part of your visual identity. Your logo should represent your brand's name, symbol, or value proposition, and create a strong impression and recognition for your customers. Your logo should also be simple, elegant, and timeless, while being flexible and adaptable to different contexts and sizes. To create your logo, you can use logo design principles, logo design trends, and logo design types to find the best logo for your brand. You can also use tools such as a logo maker, a logo generator, or a logo editor to help you.

5 Design your graphics

Your graphics are the visual elements that support your brand's content, such as icons, illustrations, photos, or videos. Your graphics should enhance your brand's message, story, and emotion, and create a visual consistency and harmony for your customers. Your graphics should also be original, creative, and modern, while being relevant and appropriate to your brand and audience. To design your graphics, you can use graphic design principles, graphic design trends, and graphic design styles to find the best graphics for your brand. You can also use tools such as a graphic design software, a graphic design template, or a graphic design resource to help you.

6 Build your style guide

Your style guide is the document that summarizes and standardizes your visual identity, and helps you maintain its quality and consistency across all your brand touchpoints. Your style guide should include your brand strategy, your color palette, your fonts, your logo, your graphics, and any other visual rules or guidelines that you want to follow. Your style guide should also be easy to access, update, and share with your team and partners. To build your style guide, you can use style guide examples, style guide templates, or style guide generators to help you.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?