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How can you create a visual brand identity for a lifestyle fashion brand?

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If you are a photographer who wants to work with lifestyle fashion brands, you need to know how to create a visual brand identity that reflects their values, personality, and target audience. A visual brand identity is more than just a logo or a color scheme. It is a coherent and consistent style of images that communicate the brand's message, story, and emotions. In this article, you will learn how to create a visual brand identity for a lifestyle fashion brand in six steps.

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1 Step 1: Research the brand

Before you start shooting, you need to understand the brand's vision, mission, goals, and values. You also need to know their target market, their competitors, and their unique selling proposition. This will help you to align your photography with their brand strategy and create images that resonate with their ideal customers. You can research the brand by looking at their website, social media, marketing materials, and customer reviews. You can also ask them to fill out a brief or a questionnaire that covers their brand identity.

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Mario Lostri

Estudio de Fotografía & Video para Empresas, Profesionales y Negocios | Retoque Digital + AI
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Antes de mostrar la imagen de tu marca, ya sea mediante un retrato del equipo de trabajo o una imagen relacionada a tu negocio, es fundamental tener en claro el mensaje que deseas transmitir. Un buen ejercicio sería escribir las principales características a comunicar y consultar con un profesional las mejores formas y el lenguaje visual adecuado. Consulta los principales referentes de tu segmento de negocios y utiliza algunas ideas ??.

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2 Step 2: Define the mood and tone

Based on your research, you need to define the mood and tone of the brand's photography. The mood is the overall feeling or emotion that the images convey, such as fun, elegant, adventurous, or cozy. The tone is the way the images communicate the mood, such as bright, dark, warm, or cool. You can use a mood board to collect and organize images that reflect the mood and tone of the brand. You can also use adjectives, keywords, and phrases that describe the brand's personality and voice.

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Lavínia Mantovani
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Depois de pesquisar sobre a marca, costumo colocar as informa??es e separá-las em um mapa mental, com atributos e valores da marca, palavras-chave, arquétipo e objetivos. Outra ferramenta que ajuda no processo é o moodboard, um painel no qual você pode adicionar fotografias, tipografias, cores, ilustra??es ou qualquer outra referência visual. Assim é possível visualizar melhor o universo da marca. :)

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3 Step 3: Choose the colors and fonts

The colors and fonts of the brand's photography are important elements of their visual identity. They help to create consistency, contrast, and harmony among the images. The colors should match the mood and tone of the brand, as well as their logo and color palette. The fonts should also complement the brand's style and message, as well as the text and graphics that accompany the images. You can use tools like Adobe Color or Canva to create and test different color combinations and fonts.

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4 Step 4: Select the props and backgrounds

The props and backgrounds of the brand's photography are another way to showcase their identity and story. They help to create context, interest, and meaning for the images. The props and backgrounds should be relevant, authentic, and appealing to the brand's target market. They should also match the mood and tone of the brand, as well as their products and services. You can use items that the brand sells or uses, as well as objects that represent their values, culture, or lifestyle.

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5 Step 5: Plan the lighting and composition

The lighting and composition of the brand's photography are essential for creating a visual impact and a professional look. They help to highlight the features, benefits, and emotions of the brand's products and services. The lighting and composition should be consistent, clear, and creative. They should also match the mood and tone of the brand, as well as their genre and niche. You can use natural or artificial lighting, depending on the time, location, and effect you want to achieve. You can also use different angles, frames, and perspectives to create dynamic and engaging images.

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6 Step 6: Edit and optimize the images

The final step of creating a visual brand identity for a lifestyle fashion brand is to edit and optimize the images. Editing and optimizing the images help to enhance their quality, style, and message. They also help to ensure that the images are suitable for different platforms, devices, and purposes. You can use software like Photoshop or Lightroom to edit and optimize the images. You can also use presets, filters, and actions to apply the same adjustments and effects to multiple images.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a visual brand identity for a lifestyle fashion brand?

1

2

3

4

5

6

7

1 Step 1: Research the brand

2 Step 2: Define the mood and tone

3 Step 3: Choose the colors and fonts

4 Step 4: Select the props and backgrounds

5 Step 5: Plan the lighting and composition

6 Step 6: Edit and optimize the images

7 Here’s what else to consider

Photography

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How can you create a visual brand identity for a lifestyle fashion brand?

1

2

3

4

5

6

7

1 Step 1: Research the brand

2 Step 2: Define the mood and tone

3 Step 3: Choose the colors and fonts

4 Step 4: Select the props and backgrounds

5 Step 5: Plan the lighting and composition

6 Step 6: Edit and optimize the images

7 Here’s what else to consider

Photography

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