How can you create a video production project that appeals to all audiences?

Some stories have universal appeal; for instance an underdog finally winning against all odds. Any story tightly weaved around this basic premise is bound to appeal to a normal human. Even though the characters or protagonists of the story are not human.

You can't, really. What appeals to one person does not appeal to another. Think strong music on a video can make one person cry and another annoyed. Of course, you can make a video so bland that no one is particularly annoyed by it, but that doesn't mean they care or remember it either. It's more important to focus on the purpose of the video and the core target audience and speak to them, for better or for worst.

Understanding the "why" behind your project will guide every decision you make, from the tone and style to the content itself. A well-defined purpose helps ensure that your video resonates with viewers, regardless of their background.

While aiming to please everyone, it's crucial to understand the diverse preferences and interests of your potential viewers. Conduct thorough research to gather insights about different demographics, including age groups, cultural backgrounds, and interests. This doesn't mean creating a bland, one-size-fits-all video. Instead, it's about finding universal themes and values that connect with a wide range of people.

When producing a video, it's essential to keep both your micro and macro target audiences in mind to create content that resonates effectively. By keeping both micro and macro target audiences in mind, you can create content that not only speaks directly to a specific group but also has the potential for broader appeal. It's a balancing act that involves understanding the nuances of your primary audience while considering the broader context in which your video will be received.

Storytelling is a powerful tool that transcends cultural and linguistic barriers. A compelling, well-told story can evoke emotions and create a sense of connection among diverse audiences. Focus on crafting narratives that highlight universal experiences or challenges, inviting viewers to see themselves in the story. Engaging characters, relatable situations, and a clear narrative arc are key elements that make your story accessible and appealing to all.

To reach a broad audience, utilize visual language and themes that are universally understood. Avoid jargon, cultural references, or idioms that might not translate well across different demographics. Instead, lean on powerful imagery, music, and emotion to convey your message. These elements can often speak louder than words, breaking down barriers and making your content accessible to everyone.

Rick Rubin has said "The best art divides the audience." Video production is the same. There's no way you can say everything you want to say and appeal to everyone in a single video. Create multiple videos based on the content, intended audiences, and platform/distribution plan.

It goes without saying that you cannot please everyone, all of the time. Filmmaking is an art and it is better to create art that inspires you, that will in turn inspire an audience. If you try and create art to appeal to the masses, you will probably be unhappy with the process and fail in your objective.