How can you create a video editing style guide for your brand?

1 Step 1: Define your brand goals and audience

Before you start editing your videos, you need to have a clear idea of what you want to achieve with your content and who you want to reach. Your brand goals and audience will influence the tone, mood, message, and format of your videos. For example, if your goal is to educate and inform your audience, you might want to use a more formal and authoritative style, while if your goal is to entertain and inspire, you might opt for a more casual and playful style. Similarly, if your audience is young and tech-savvy, you might want to use more dynamic and trendy editing techniques, while if your audience is older and more conservative, you might want to stick to more traditional and simple editing methods.

2 Step 2: Choose your video formats and platforms

The next step is to decide what types of videos you want to create and where you want to distribute them. Your video formats and platforms will affect the length, aspect ratio, resolution, and quality of your videos. For example, if you want to create short and vertical videos for Instagram Stories or TikTok, you will need to edit them differently than if you want to create longer and horizontal videos for YouTube or Vimeo. You should also consider the technical requirements and best practices of each platform, such as the optimal video size, frame rate, bitrate, and file format.

3 Step 3: Establish your visual identity

Your visual identity is the combination of elements that make your videos look unique and consistent with your brand image. These elements include your logo, color palette, fonts, graphics, animations, transitions, filters, and effects. You should define how and when to use each element in your videos, such as the position, size, duration, and style of your logo, the color scheme and contrast of your videos, the typography and alignment of your text, the design and motion of your graphics, and the type and intensity of your transitions, filters, and effects. You should also create templates and presets for your elements to save time and ensure uniformity.

5 Step 5: Write your video scripts and outlines

Your video scripts and outlines are the documents that help you plan and structure your video content. They include the main points, messages, and stories that you want to convey in your videos, as well as the shots, scenes, and sequences that you want to use to illustrate them. You should write your video scripts and outlines in a clear and concise way, using the language and tone that suit your brand voice and audience. You should also indicate the visual and audio elements that you want to include in your videos, such as the camera angles, movements, and lighting, the graphics, animations, and transitions, and the music, voice-over, and sound effects.