登录查看更多内容

How can you create timely and relevant retail ads leveraging seasonal trends and events?

由人工智能和领英社区提供技术支持

As a retail marketer, you know that creating ads that resonate with your target audience is crucial for driving sales and loyalty. But how can you make sure your ads are timely and relevant, especially when seasonal trends and events change rapidly and unpredictably? In this article, we'll share some tips on how to leverage seasonal trends and events to create retail ads that stand out and connect with your customers.

在这篇协作文章中查找专家回答

由社区从 6 条内容中精选。了解更多

1 Know your audience

The first step to creating timely and relevant retail ads is to understand your audience and their needs, preferences, and behaviors. You can use tools like customer personas, surveys, social media listening, and web analytics to gain insights into who your customers are, what they want, and how they shop. This will help you tailor your ads to their interests, motivations, and pain points, as well as to the specific context and occasion of the season or event.

添加您的观点

Natália Pellizzon

Fundadora da Whoops Consultoria de Mídia | Consultora de Mídia e Planejamento de Mídia | Neuromarketing Lover | Diretora de Mídia | Especialista em Digital e Offline | Lideran?a e Gest?o de pessoas | Publicitária
举报内容
Independente de ser anúncios de varejo ou n?o, para qualquer campanha você precisa conhecer bem o público que deseja atingir, entendendo seus comportamentos e atitudes você vai pensar na melhor mídia: meio e canal para fazer os seus anúncios e eles serem o mais assertivos possíveis.

已翻译

赞

2 Plan ahead

The second step to creating timely and relevant retail ads is to plan ahead and anticipate the seasonal trends and events that will influence your customers' purchase decisions. You can use a content calendar to map out the key dates and themes for each month or quarter, and align your ad campaigns with them. You can also research the trends and events that are relevant to your industry, niche, or location, and monitor how they evolve over time. This will help you prepare your ads in advance and adapt them to the changing market conditions.

添加您的观点

Natália Pellizzon

Fundadora da Whoops Consultoria de Mídia | Consultora de Mídia e Planejamento de Mídia | Neuromarketing Lover | Diretora de Mídia | Especialista em Digital e Offline | Lideran?a e Gest?o de pessoas | Publicitária
举报内容
Ter um bom calendário de marca faz toda a diferen?a no planejamento das campanhas de varejo, afinal todos estar?o disputando o mesmo evento, mas com constancia e relevancia, sua marca pode sair na frente dos demais.

已翻译

赞
Julien R.

Unlocking the true power of your content with Oriane AI ?
举报内容
Planning ahead is only available for "known" trends such as St Valentines or Xmas. The real impact comes from temporary and emerging trends. It is important now for retailers and brands to be actively looking for trends and have processes in place internally to jump on those social media content trends rapidly.

已翻译

赞

3 Be creative

The third step to creating timely and relevant retail ads is to be creative and use different formats, channels, and strategies to capture your customers' attention and engagement. You can use visuals, videos, animations, or interactive elements to showcase your products or services in relation to the season or event, and to evoke emotions or curiosity. You can also use social media, email, or mobile marketing to reach your customers where they are, and to encourage them to share, comment, or take action. You can also use personalization, segmentation, or retargeting to deliver the right message to the right customer at the right time.

添加您的观点

Natália Pellizzon

Fundadora da Whoops Consultoria de Mídia | Consultora de Mídia e Planejamento de Mídia | Neuromarketing Lover | Diretora de Mídia | Especialista em Digital e Offline | Lideran?a e Gest?o de pessoas | Publicitária
举报内容
Criatividade é a palavra chave para o sucesso de uma campanha, como eu costumo dizer para os meus clientes, de nada adianta um caminh?o de investimento, se o conteúdo em sí n?o entrega atributo de marca, n?o entrega o que realmente o consumidor gostaria de ver, n?o algo completamente engessado e óbvio. Para se destacar dos demais, sua marca precisa ser diferente e autêntica, o varejo pede autenticidade.

已翻译

赞
Julien R.

Unlocking the true power of your content with Oriane AI ?
举报内容
Your creativity is your differentiation on this saturated social ads market. Ads look more and more the same on socials. The goal for your images or videos or texts is to STOP THE SCROLL. Consumers are mechanically scrolling ads and content, but if their eyes come across knew/unexpected content, it will create a surprise reaction in the brain that stops them from scrolling more and therefore reviewing your content ads more in-depth, this is the first step of the acquisition funnel.

已翻译

赞

4 Test and optimize

The fourth step to creating timely and relevant retail ads is to test and optimize your ads to ensure they are effective and efficient. You can use tools like A/B testing, analytics, or feedback to measure the performance of your ads in terms of impressions, clicks, conversions, or revenue. You can also compare the results of different ad variants, formats, channels, or audiences, and identify the best practices and the areas for improvement. This will help you refine your ads and make them more relevant and timely for your customers.

添加您的观点

Natália Pellizzon

Fundadora da Whoops Consultoria de Mídia | Consultora de Mídia e Planejamento de Mídia | Neuromarketing Lover | Diretora de Mídia | Especialista em Digital e Offline | Lideran?a e Gest?o de pessoas | Publicitária
举报内容
Teste&learn é obriga??o nas campanhas de varejo, afinal como saberemos que o anúncio de pre?o ou sem pre?o, com ou sem call to action vai chamar mais aten??o, o book de criativos precisa ser extenso, só assim conseguiremos entender de fato o que chama aten??o do consumidor final.

已翻译

赞

5 Learn from others

The fifth step to creating timely and relevant retail ads is to learn from others and get inspired by their examples. You can look at how other retailers or brands in your industry or niche are using seasonal trends and events to create their ads, and see what works and what doesn't. You can also look at how other industries or niches are using seasonal trends and events to create their ads, and see if you can apply any of their ideas or techniques to your own ads. This will help you broaden your perspective and discover new opportunities and possibilities for your ads.

添加您的观点

6 Be flexible

The sixth and final step to creating timely and relevant retail ads is to be flexible and ready to adjust your ads to the changing customer needs and market conditions. You can use tools like alerts, notifications, or dashboards to monitor the performance and feedback of your ads, and to detect any changes or issues that may affect them. You can also use tools like automation, scheduling, or editing to update or modify your ads quickly and easily, and to respond to any new trends or events that may emerge. This will help you keep your ads fresh and relevant for your customers.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Retail Marketing

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you create timely and relevant retail ads leveraging seasonal trends and events?

1

2

3

4

5

6

7

1 Know your audience

2 Plan ahead

3 Be creative

4 Test and optimize

5 Learn from others

6 Be flexible

7 Here’s what else to consider

Retail Marketing

给文章评分

感谢您的反馈

更多Retail Marketing相关文章

更多相关阅读内容

How can you create timely and relevant retail ads leveraging seasonal trends and events?

1

2

3

4

5

6

7

1 Know your audience

2 Plan ahead

3 Be creative

4 Test and optimize

5 Learn from others

6 Be flexible

7 Here’s what else to consider

Retail Marketing

给文章评分

感谢您的反馈

查看其他技能