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How can you create a thought leadership platform that appeals to all generations and cultures?

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Thought leadership is a powerful way to establish your credibility, influence, and value in your field. But how can you create a thought leadership platform that appeals to all generations and cultures? In this article, you will learn some practical tips to design and deliver your content in a way that resonates with diverse audiences and builds trust and engagement.

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Yannick Briot

Helping organisations maximise financial performance and business growth | Financial Operations Leadership | Strategy…
Joie Bose (She/Her)

LinkedIn Top Voice 2024 | 40 Under 40 Business Mint | Times Ascent Woman Leader | Abbie Awards(USA) Nominee | Women in…

1 Know your audience

The first step to creating a thought leadership platform that appeals to all generations and cultures is to know your audience. Who are they? What are their needs, challenges, goals, and preferences? How do they consume information and learn? You can use various methods to research your audience, such as surveys, interviews, analytics, social media, and feedback. The more you understand your audience, the more you can tailor your content to their interests, pain points, and expectations.

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Yannick Briot

Helping organisations maximise financial performance and business growth | Financial Operations Leadership | Strategy Development
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To create a thought leadership platform that resonates across generations and cultures, focus on inclusive, diverse content, and embrace various formats to suit different preferences. Engage global voices for cultural relevance and generational appeal, using storytelling to connect deeply. Ensure accessibility and adapt based on broad feedback. Prioritize empathy and shared experiences to bridge divides. Remember, the strength of your platform lies in its ability to unite people through knowledge and empathy, fostering a community where every voice feels valued and heard.

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2 Choose your format

The next step is to choose the best format for your thought leadership content. There are many options, such as blogs, podcasts, videos, webinars, ebooks, white papers, newsletters, and more. The format you choose should match your audience's preferences, your goals, and your resources. For example, if your audience is busy and mobile, you might opt for podcasts or short videos that they can listen to or watch on the go. If your audience is more analytical and detail-oriented, you might choose white papers or ebooks that provide in-depth information and evidence.

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3 Use storytelling

One of the most effective ways to create a thought leadership platform that appeals to all generations and cultures is to use storytelling. Stories are universal and powerful. They can capture attention, evoke emotions, illustrate points, and inspire action. Stories can also help you connect with your audience on a personal and human level, which is essential for building trust and rapport. You can use stories from your own experience, your clients, your industry, or other sources to illustrate your insights, lessons, and recommendations.

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4 Be authentic

Another key element of creating a thought leadership platform that appeals to all generations and cultures is to be authentic. Authenticity means being true to yourself, your values, and your vision. It also means being honest, transparent, and respectful. Authenticity can help you stand out from the crowd, establish your credibility, and attract loyal followers. You can show your authenticity by sharing your opinions, perspectives, and stories, by admitting your mistakes and limitations, by acknowledging different viewpoints and sources, and by engaging with your audience in a genuine way.

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5 Adapt to context

Finally, to create a thought leadership platform that appeals to all generations and cultures, you need to adapt to the context . Context refers to the situation, environment, and culture of your audience and your content. You need to be aware of the context and adjust your content accordingly. For example, you might need to use different language, tone, examples, or references depending on the location, background, or values of your audience. You might also need to update or modify your content depending on the current trends, events, or issues that affect your audience or your industry.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Joie Bose (She/Her)

LinkedIn Top Voice 2024 | 40 Under 40 Business Mint | Times Ascent Woman Leader | Abbie Awards(USA) Nominee | Women in IT Awards Asia's Advocate of the Year Finalist | APAC Leader for The WIT Network | HR
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Creating a thought leadership platform that resonates across various generations and cultures begins with deeply understanding your diverse audience. It’s about choosing the right format—whether it’s articles, podcasts, or videos—to suit their preferences. The power of storytelling cannot be overstated; it's a universal language that transcends age and cultural barriers. Authenticity is key—people connect with realness, no matter their background. Lastly, adapt your message to the context of different cultures and generations. Be mindful that what engages one demographic might not resonate with another. As Mahatma Gandhi said, "Our ability to reach unity in diversity will be the beauty and the test of our civilization."

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Francesco B.

Project Management & Innovation Expert | Digital Consultant | Youth Empowerment Advocate | Fulbright Alum
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Focus on delivering valuable insights, knowledge, and resources. Once you position yourself as a trusted resource and source of valuable information, then you can establish credibility and build a loyal following.

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How can you create a thought leadership platform that appeals to all generations and cultures?

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1 Know your audience

2 Choose your format

3 Use storytelling

4 Be authentic

5 Adapt to context

6 Here’s what else to consider

Thought Leadership

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How can you create a thought leadership platform that appeals to all generations and cultures?

1

2

3

4

5

6

1 Know your audience

2 Choose your format

3 Use storytelling

4 Be authentic

5 Adapt to context

6 Here’s what else to consider

Thought Leadership

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