How can you create sustainable merchandise for a live event?

2 Reduce packaging and waste

Another way to create sustainable merchandise is to reduce the amount of packaging and waste that comes with it. Packaging can add to the cost, weight, and carbon footprint of your merchandise, and often ends up in landfills or oceans. To reduce packaging and waste, you can use minimal or reusable packaging, such as paper bags, cloth wraps, or tin boxes. You can also encourage your attendees to bring their own bags or containers, or to return or recycle the packaging after use.

3 Design for durability and functionality

Sustainable merchandise is not only eco-friendly, but also durable and functional. You want your merchandise to last long and serve a purpose, not to be thrown away or forgotten after the event. To design for durability and functionality, you can choose quality materials and craftsmanship, avoid trendy or seasonal styles, and add features or benefits that make your merchandise useful or valuable. For example, you can create merchandise that is multifunctional, educational, or customizable.

5 Communicate your sustainability story

Finally, creating sustainable merchandise is also an opportunity to communicate your sustainability story to your audience. You want to let them know why you chose to create sustainable merchandise, how it benefits them and the planet, and how they can join you in your efforts. To communicate your sustainability story, you can use different channels and formats, such as social media, newsletters, blogs, or videos. You can also include tags, labels, or QR codes on your merchandise that link to more information or resources.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?