How can you create storyboards for international audiences and markets?

2 Choose your format and style

The format and style of your storyboards will also depend on your target market and the type of film you are making. For example, if you are creating a storyboard for a live-action film aimed at the European market, you might want to use a realistic and detailed style, with clear annotations and directions. On the other hand, if you are creating a storyboard for an animated film aimed at the Japanese market, you might want to use a more stylized and expressive style, with dynamic poses and angles. You should also consider the aspect ratio, resolution, and color scheme of your storyboards, as they might vary depending on the platform and device your audience will use to watch your film.

3 Use universal symbols and icons

One of the challenges of creating storyboards for international audiences and markets is to convey your message clearly and effectively, without relying too much on text or dialogue. A good way to do this is to use universal symbols and icons that can be understood by anyone, regardless of their language or culture. For example, you can use arrows, numbers, or shapes to indicate movement, sequence, or direction. You can also use common icons, such as a camera, a microphone, or a speaker, to indicate technical aspects, such as camera angles, sound effects, or voice-overs. However, be careful not to use symbols or icons that might have different meanings or associations in different cultures. For example, a thumbs up gesture might be a sign of approval in some countries, but a sign of insult in others.

4 Use simple and clear language

If you need to use text or dialogue in your storyboards, you should use simple and clear language that can be easily translated or understood by your audience. Avoid using slang, idioms, jargon, or acronyms that might be unfamiliar or confusing to them. Use short and simple sentences that convey your main point, without adding unnecessary details or information. Use punctuation, capitalization, and spacing to make your text readable and organized. If possible, use a font that is compatible with different languages and alphabets, and avoid using colors or backgrounds that might make your text hard to see or read.

5 Test and revise your storyboards

The final step in creating storyboards for international audiences and markets is to test and revise them. You can do this by showing your storyboards to people who belong to or are familiar with your target market, and asking them for feedback. You can also use online tools, such as storyboard software or translation services, to check your storyboards for errors, inconsistencies, or inaccuracies. You should also be open to making changes or adjustments to your storyboards, based on the feedback and suggestions you receive. Remember that your storyboards are not set in stone, but rather a flexible and evolving tool that can help you improve your film and reach your audience.