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How can you create a speaker selection committee that represents your audience?

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One of the most important aspects of conference organization is selecting the speakers who will deliver engaging and relevant content to your audience. But how can you ensure that your speaker selection committee is diverse, inclusive, and representative of your attendees' needs and interests? In this article, we will share some tips and best practices on how to create a speaker selection committee that reflects your audience and aligns with your conference goals.

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1 Define your criteria

Before you start inviting or accepting applications for speakers, you need to have a clear idea of what you are looking for in terms of topics, expertise, experience, and style. You also need to consider how your speakers will fit into your conference theme, format, and agenda. To help you define your criteria, you can use tools such as surveys, feedback forms, or social media polls to ask your potential or past attendees what they want to learn, who they want to hear from, and what challenges they face. You can also do some research on your industry trends, competitors, and best practices to identify the gaps and opportunities in your niche.

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Amany AlKhayat

Revolutionizing Language Learning with Human-Centered AI and XR
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From my perspective, having a clear vision is crucial, particularly with a thorough understanding of the market and industry. Often, participants may hold preconceived assumptions, potentially leading to missed opportunities if speakers with innovative concepts or solutions are overlooked. Thus, while surveys and feedback forms are useful, actively assessing audience interest in novel ideas and tools can significantly influence the selection criteria for speaker committee at your event.

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Casper M?rck
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In my experience it is also important to ensure that you listen to the subject matter experts of the field. Many times your audience may not know what they want to experience. This approach addresses the unconscious incompetence of your audience.

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2 Recruit your committee members

Once you have your criteria, you need to recruit your committee members who will review and select the speakers. Ideally, you want to have a diverse and balanced group of people who have different perspectives, backgrounds, skills, and networks. You also want to have a mix of internal and external stakeholders, such as your staff, sponsors, partners, advisors, or influencers. To recruit your committee members, you can use various channels, such as email, social media, referrals, or announcements on your website or newsletter. You should also explain the role, expectations, and benefits of being part of the committee, and ask for their availability and commitment.

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Casper M?rck
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It can be useful to ask already identified speakers who they would like to see on the stage themselves. This is a great way of getting quality referrals.

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3 Establish your process

When establishing your process for reviewing and selecting speakers, you should have a timeline, guidelines, and tools for each stage of the process. Additionally, communicate the process to your committee members and provide them with training, support, and feedback. To make sure your process is standardized and transparent, use a scoring system that reflects your criteria and goals. To ensure diversity and inclusion in your evaluation, avoid bias, stereotypes, or discrimination. Furthermore, seek input and feedback from your committee members and other stakeholders throughout the process. Lastly, make sure to communicate clearly and respectfully with your speakers and inform them of the status and outcome of their application.

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4 Monitor and evaluate your results

Finally, you need to monitor and evaluate your results and see how well your speaker selection committee represents your audience. You can use metrics such as attendance, satisfaction, engagement, retention, and referrals to measure the impact and value of your speakers. You can also collect feedback from your attendees, speakers, committee members, and other stakeholders to identify the strengths and weaknesses of your process. You should also celebrate and acknowledge the contributions and achievements of your committee members and speakers, and foster long-term relationships with them.

By following these tips and best practices, you can create a speaker selection committee that represents your audience and helps you deliver a successful and memorable conference.

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Casper M?rck
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A great metric for success is "repeat customers" or in other words - how many of your audience will come back for the next one?

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create a speaker selection committee that represents your audience?

1

2

3

4

5

1 Define your criteria

2 Recruit your committee members

3 Establish your process

4 Monitor and evaluate your results

5 Here’s what else to consider

Conference Organization

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How can you create a speaker selection committee that represents your audience?

1

2

3

4

5

1 Define your criteria

2 Recruit your committee members

3 Establish your process

4 Monitor and evaluate your results

5 Here’s what else to consider

Conference Organization

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