How can you create a social media strategy that will make your client stand out?

Talk with people (not to them), listen to them, engage them, provide added value, and whatever you do, do not broadcast - broadcasting is one-sided, social media is "social" (it's in the name!).

Align client goals with audience needs. Broadcasting is an advertisers game. Successful social media is about finding a connection and resonating with followers enough to build a community. Keep your social media strategy social.

Como em todas as ferramentas de comunica??o é muito importante conteúdo relevante. Comunicar o vazio n?o é boa política e n?o trará resultados. Comunicar vai criar uma impress?o sobre o cliente e como tal é preciso ter "essência".

O mais importante vem antes do post de uma qualquer rede social. Uma Comunica??o com Resultados está assente numa estratégia bem delineada, com conteúdo de qualidade e, sobretudo, criada à medida de cada marca.

Work with them to develop personas for the key audiences they are trying to reach, and shape the social media content strategy around those personas. It's also vital that content strategy is data driven - look at the content that is resonating with those target demographics - both on their channels and their competitor's channels, i.e. the content generating the highest engagement, and build from there. It's all very well aligning content with brand/campaigns, but if that kind of content isn't resonating with your target audience, then that should be telling you something...

Consistency in everything you post. From tying the message back to the organization's / business goals, to posing questions that draw more engagement and finally posting regularly across the selected social platforms that reflect your target audience.

A common pitfall in competition mapping is benchmarking against the wrong brands or including all major brands in the segment. Creating an exhaustive list can dilute the focus. It's very important to distinguish between competition and industry players. This distinction helps in honing the focus on crafting the right messages that stand out in the marketplace.

Here are some steps to get you started: Spy Games Channel your inner James Bond and dive into competitor research. What are their strengths, weaknesses, opportunities, and threats (SWOT)? This intel is gold. Positioning Playbook Study how they position themselves and connect with their audience. What's their unique selling point? How do they talk the talk? Content Conquest Analyze the kind of content they churn out and how it performs. Is it cat videos or thought-provoking blogs? Knowing this helps you craft a killer strategy. Tools of the Trade Don't forget your trusty tools like SWOT analysis, competitor analysis, and benchmarking. They're like your secret gadgets, revealing gaps and opportunities for your client to shine.

Social listening is also very useful here - set up alerts for specific keywords, topics and your industry, as that will surface opportunities for your client to take part in relevant conversations and gain earned media mentions.

Knowing your client's industry trends is crucial for helping them stand out on social media. It allows you to stay up-to-date with the latest developments, innovations, and shifts in their industry, which can inform your content strategy and help you deliver more relevant and engaging posts. By understanding the trends, you can tailor your client's messaging, visuals, and overall brand identity to resonate with their target audience and differentiate them from competitors. Additionally, being aware of industry trends positions you as a knowledgeable partner, capable of providing valuable insights and thought leadership, ultimately strengthening your client's online presence and helping them stand out in a crowded digital landscape.

Decide from the start of any rebrand or campaign: Are we going to communicate with our audience in first person or third. If your client is an individual, talking with your audience in first person builds trust. If you are managing a brand that caters to a younger more niche audience, first person can also be a great tool too. But above all, develop your message rooted in your values and stick to it. Repetition and consistency across all mediums is what builds brand recognition.

Create a plan to engage your own people in telling your brand story. It is effective, authentic, and has benefits of increasing Employee Engagement and if properly crafted, can also top into the existing Networks that each employee maintains. This can also have a force multiplying effect, but has to be done carefully. I have worked with organizations to do this with great success, well minimizing costs. I always believe that insourcing is the best and most effective way to communicate your brand and its value.

Choosing the right platform for your clients is crucial to help them stand out on social media. Each platform has its own unique audience and features, so picking the ones that align with your clients' target market is essential. By selecting the right platforms, you can ensure that your clients' content reaches the right audience and engages them effectively. This strategic approach enables them to establish a strong online presence, increase brand awareness, and ultimately stand out from their competitors in the crowded social media landscape.

Developing a distinctive social media strategy for your client is not a one-size-fits-all endeavor. It involves grasping your client's objectives, target audience, competitors, understanding your product/service, knowing your USP, and industry trends. Additionally, it requires creating a compelling, consistent brand voice, tone, and message across various platforms. Consider these tips to craft a social media strategy that enhances your client's visibility, reputation, and engagement.

In all of the discussion on social media strategy here the focus is on publishing and posts. But equally important is replying to comments, answering questions and joining conversations in comments. Use LinkedIn Search or the search feature of your chosen network to seek out opportunities to put across your expertise, solve problems and be helpful.

Utilize Visual Branding: Ensure visuals like logos, color schemes, and fonts are consistent across all platforms. This reinforces brand identity. Engage with the Audience: Respond promptly to comments, messages, and feedback. Encourage interaction and dialogue. Share Value-Driven Content: Offer content that educates, entertains, or provides value to the audience. This positions your client as an authority in their niche. Utilize Stories and Reels: Leverage features like Instagram Stories and Reels to showcase behind-the-scenes content and share quick, engaging snippets.