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How can you create shared value for your team members and customers?

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Creating shared value is a concept that goes beyond profit and social responsibility. It means generating economic and social benefits for both your team members and your customers, by addressing their needs and challenges in innovative ways. In this article, you will learn how to apply the principles of servant leadership to create shared value for your stakeholders, and how this can enhance your personal development as a leader.

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1 What is servant leadership?

Servant leadership is a leadership philosophy that focuses on serving the needs, interests, and goals of others, rather than exercising authority or power. Servant leaders empower, coach, and support their team members, and foster a culture of trust, collaboration, and learning. They also seek to understand and meet the expectations and preferences of their customers, and deliver value-added solutions that solve their problems or enhance their lives.

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Faisal Siddiqui

Accomplished healthcare leader with vast experience in business transformation and operations
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In my experience, leadership has always been about influence and how one can bring out the best in people. I see a lot of elements of this in Servant Leadership.

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Dennis Stambaugh MHA, LFACHE

Creating Conscious Organizations through Transformational Leadership / Baldrige-based Executive Coach and Performance Excellence Consultant
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Conscious Leaders understand the power of their own role modeling desired behaviors for creating a cohesive team culture of trust. I have seen “Self-serving unconscious leadership” create internal competition, chaos, and a toxic workplace culture!

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2 How to create shared value for your team members?

One way to create shared value for your team members is to involve them in the decision-making process, and solicit their feedback and ideas. This can increase their engagement, motivation, and ownership of the outcomes, and also generate more creative and diverse perspectives. Another way is to provide them with opportunities for learning and growth, such as training, mentoring, or challenging assignments. This can help them develop new skills, knowledge, and confidence, and also prepare them for future roles or responsibilities.

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Dennis Stambaugh MHA, LFACHE

Creating Conscious Organizations through Transformational Leadership / Baldrige-based Executive Coach and Performance Excellence Consultant
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Creating shared value and “organizational resonance” happens when the leaders take the time to explain the “why” for strategies and decisions. Leaders must “connect the dots” between Vision, Mission, Values, and organizational actions!

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3 How to create shared value for your customers?

To create shared value for your customers, you need to understand their needs, wants, and pain points, and offer solutions that address them effectively and efficiently. You can do this by conducting market research, listening to their feedback, and observing their behavior. You also need to communicate the value proposition of your products or services clearly and convincingly, and demonstrate how they can benefit your customers in terms of quality, performance, convenience, or satisfaction. Additionally, you need to build long-term relationships with your customers, by providing excellent customer service, loyalty programs, or social impact initiatives.

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Faisal Siddiqui

Accomplished healthcare leader with vast experience in business transformation and operations
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I have learnt that a deeper understanding of a customer’s journey with a company’s services is imperative to build out the customer experience that creates a relevant impact. Using a tracer or a fly through approach across customer or brand touch points is a powerful tool that I have used and subsequent results have been meaningful. Consistency is always key across the brand or customer service touch points for any endeavour for service excellence.

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Dennis Stambaugh MHA, LFACHE

Creating Conscious Organizations through Transformational Leadership / Baldrige-based Executive Coach and Performance Excellence Consultant
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Having a defined “customer relationship management” process can enable long term shared value. Customer expectations and requirements can vary over each stage of the relationship.

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4 How does creating shared value benefit you as a leader?

Creating shared value for your team members and customers can also benefit you as a leader in several ways. First, it can enhance your reputation and credibility, as you show that you care about the well-being and success of your stakeholders, and that you deliver on your promises. Second, it can improve your skills and competencies, as you learn from your team members and customers, and adapt to changing needs and expectations. Third, it can increase your fulfillment and satisfaction, as you see the positive impact of your actions on your team members and customers, and on the society at large.

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Dennis Stambaugh MHA, LFACHE

Creating Conscious Organizations through Transformational Leadership / Baldrige-based Executive Coach and Performance Excellence Consultant
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Creating shared value requires that the leader engage with 2-way communication and listening for ideas that may support innovation and excellence.

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5 How to practice servant leadership in your daily work?

Servant leadership is not a one-time event or a specific technique, but rather a mindset and habit that you can practice in your daily work. To do this, you should ask yourself how you can better serve your team members and customers and create value for them. Additionally, you should listen to their feelings and opinions, share your vision and goals with them, empower them to make decisions and take actions that align with their needs and goals, recognize their efforts and achievements, and reflect on your own performance and behavior. By practicing servant leadership, you can become an effective, influential, and respected leader, as well as a more fulfilled, satisfied, and happy person.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you create shared value for your team members and customers?

1

2

3

4

5

6

1 What is servant leadership?

2 How to create shared value for your team members?

3 How to create shared value for your customers?

4 How does creating shared value benefit you as a leader?

5 How to practice servant leadership in your daily work?

6 Here’s what else to consider

Servant Leadership

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How can you create shared value for your team members and customers?

1

2

3

4

5

6

1 What is servant leadership?

2 How to create shared value for your team members?

3 How to create shared value for your customers?

4 How does creating shared value benefit you as a leader?

5 How to practice servant leadership in your daily work?

6 Here’s what else to consider

Servant Leadership

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