How can you create an SEO strategy that your team will love?

Earning buy-in is essential. Put your sales hat on and pretend like you’re doing a discovery. Ask thoughtful questions to get to the what, why, when, and who. Then demonstrate comprehension of business goals and needs by repeating what you’ve heard back to your stakeholders before unveiling the how. Set clear expectations on the tentative roadmap, OKRs, and key milestones. Ask for feedback and keep a growth mindset to build upon learnings.

Involve team members in strategy development, considering their expertise and insights. Clearly communicate goals, roles, and expectations. Provide ongoing training and support to keep the team updated on SEO trends. Celebrate successes and address challenges together. Encourage feedback and adapt the strategy based on collective insights. A motivated and informed team is more likely to embrace and succeed in implementing an SEO strategy.

To create an SEO strategy your team will love, involve them in the planning process to foster ownership and buy-in. Clearly communicate goals, expectations, and roles to ensure alignment. Provide training and resources to empower team members to execute the strategy effectively. Encourage collaboration and feedback to continuously improve and adapt the strategy. Celebrate achievements and recognize contributions to boost morale and motivation. By prioritizing transparency, collaboration, and support, you can create an SEO strategy that inspires and engages your team.

Identifying and educating your business sponsor(s) is an essential first step to successfully launching any SEO program, especially for large organizations. A full-fledged organic SEO program takes considerable time, money, and resources to implement and yield results. It is imperative that you have a champion who understands the overall scope of the endeavor, how it differs from Search Engine Marketing (SEM), and how long-term, focused investment will translate into market-shifting results.

An example I’ve seen often is that members of the team feel like they need to compete with each other to achieve the goals instead of working on them together. So having clear and realistic joint goals that are simultaneously integrated in the overall marketing strategy (not only SEO) and defining the roles and responsibilities could help to avoid it. It could be also helpful to constantly monitor the success to motivate and give positive feedback to the team.

When evaluating your current situation, it's always a good idea to use tools to assist you. Google Analytics is a useful tool that can help you understand which sources are generating the most traffic to your website, as well as provide insights into the demographics of your audience. Another helpful tool is Google Search Console, which allows you to view the performance of your website and identify which keywords you are getting maximum clicks and impression. This can help you focus on areas that need improvement. For competition analysis tools like SEMrush, AHREF etc are really good.

Performing a SWOT analysis enables you to take a data driven approach when optimizing your SEO strategy. By utilizing tools and methods to conduct, in depth assessments you can gain insights and enhance your online presence. This evaluation not emphasizes your strengths and opportunities. Also identifies areas that require improvement establishing a strong basis, for making strategic decisions.

Using the SMART criteria guarantees accuracy and incorporating tools such, as Gantt charts and Kanban boards enhances the effectiveness of organizing tasks. This strategic planning method is crucial, for executing your SEO strategy. Its well expressed!

Also, it's good to focus on processes here. Creating, measuring, and fine-tuning your processes is a great foundational component to help you measure your SEO inputs and associate them with outputs. Then you can look for efficiencies to get more outputs from the seo program in the future.

When evaluating your results, ensure you're looking at multiple times frames, data sources, and tools to best understand what is happening with your site. Your tools don't have to be costly, your reports don't have to be extravagant, but they should be true. There are great reporting tools that can be utilized at next to no cost. SEO reports should fit your client's needs as well as your KPIs. SEO reporting should be easily decipherable, to anyone who doesn't or does know SEO. Reporting should be a consistent deliverable in SEO service and should be monitored on a monthly basis. From these reports, you should be able to comprehensively audit SEO performance and convey results consistently.

It is easy to get confused by the sea of data created even by small-scale SEO programs. Data can be sliced and diced using apps like Google's suite in a million ways. Typically they aren't needed for QBRs, they are more useful for root-cause analysis. Instead, focus on providing stakeholders with business insights. Start with simple dashboards and PowerPoint templates and gradually enhance them as your stakeholders become more SEO-savvy.

Podría alargarme indefinidamente pero voy a ser rápido y conciso, nada como un buen resultado después de un gran trabajo, te sientes orgulloso y tú equipo contigo.

Ensure your team has a good understanding of SEO jargon before presenting results. If they don't have a base level understanding, ensure you're providing business context with each related seo metric.

None of the previous steps are going to be relevant if you can't get your team to care about or see the value in SEO. If you can inject a powerful story behind why the work matters, it will make all the difference. For some people, it is about awareness, others it is about dollars. Having great data and charts are not going to matter if your team (or your client) doesn't get that you are not just moving pieces on a chess board, but working to build awareness for people in search (quite literally) of a solution.

Whenever I describe an organic SEO program, I often use the analogy of an ocean liner. Getting it moving in the right direction takes a lot of energy, but once it is, small corrections are all that are required to keep it on course. A paid search engine marketing program, on the other hand, is fast and nimble like a speedboat, but it needs high-octane fuel to be effective. By aligning them closely, you can leapfrog your competition, defend and build brand equity, and respond rapidly to new opportunities.