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How can you create a sense of urgency and increase engagement in your product launch video campaign?

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If you want to launch a new product with a bang, you need to create a video campaign that captures attention, sparks curiosity, and motivates action. But how can you do that in a crowded and competitive social media landscape? Here are some tips to help you create a sense of urgency and increase engagement in your product launch video campaign.

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Samm Marshall

CSI/CSR/Shared Value & Social Impact news platform content aggregator/journalist/ content specialist/ media trainer/…
Yashraj Thakur

Founder at Brand Wardens | Strategic Vision and Growth in Digital Marketing
Steve Gilman

Brand Strategist / Host of the Brand Story Podcast / President, Gravity Group

1 Define your goals and audience

Before you start filming, you need to have a clear idea of what you want to achieve with your video campaign and who you want to reach. Do you want to generate leads, sales, or awareness? Do you want to target existing customers, prospects, or influencers? How do they use social media and what kind of content do they prefer? Having a specific and measurable goal and a well-defined audience will help you craft a video campaign that resonates with them and drives them to take action.

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Samm Marshall

CSI/CSR/Shared Value & Social Impact news platform content aggregator/journalist/ content specialist/ media trainer/ content developer/media owner / strategic media advisor
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Various factors contribute to a sense of urgency, most of which are topical in nature. For instance, during an electricity crisis, selling a generator taps into underlying stress and paranoia. Similarly, a big event like a huge festival can easily create demand, with tickets selling out within hours. However, in today's video landscape, creating a sense of urgency is incredibly difficult without meeting external or internal motivations of the existing client. Videos serve as messaging tools that tell stories, and to create urgency, it is important to understand the market, time the product message, educate the target audience, and utilize influencers or tools that resonate with them.

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Yashraj Thakur

Founder at Brand Wardens | Strategic Vision and Growth in Digital Marketing
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1. **Compelling Opening:** Grab attention from the start with a captivating introduction. 2. **Limited-Time Offers:** Incorporate exclusive deals or discounts, creating urgency. 3. **Countdowns:** Use on-screen timers or countdowns to emphasize limited-time opportunities. 4. **Storytelling:** Craft a narrative that highlights the problem-solving aspect of your product, making it essential. 5. **Limited Quantities:** Mention limited product availability to drive a sense of scarcity. 6. **User Testimonials:** Feature authentic testimonials emphasizing the positive impact and urgency. 7. **Call to Action (CTA):** Clearly state what action viewers should take immediately.

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2 Create a compelling story and hook

Your video campaign should tell a story that showcases the value and benefits of your product, not just its features and functions. You need to connect with your audience on an emotional level and make them feel something, whether it's excitement, curiosity, fear, or joy. To do that, you need to have a strong hook that grabs their attention in the first few seconds and makes them want to watch more. You can use a question, a statistic, a testimonial, a problem, or a surprise to create a hook that intrigues your audience and sets the tone for your story.

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Steve Gilman

Brand Strategist / Host of the Brand Story Podcast / President, Gravity Group
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Make sure you are speaking the emotional language of your target audience — and identify and help them solve a problem or meet a need. It’s key that your messaging is primarily about your audience and what why need, not about your company or product.

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Karan Khosla

Social Media Strategist | Branding | Organic Growth Strategist | Content Marketing | LinkedIn Strategist | Top Social Media Voice | Building InfoObjects Inc
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Start with a bang, a hook that'll make their eyeballs pop out of their heads. Show them the problem they didn't know they had, the pain they're silently suffering. Paint a picture of their miserable lives without your product, the void that needs filling.

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3 Use scarcity and urgency triggers

One of the most effective ways to increase engagement and conversions in your video campaign is to use scarcity and urgency triggers. These are psychological tactics that make your audience feel that they might miss out on a great opportunity if they don't act fast. You can use phrases like "limited time offer", "only a few left", "last chance", or "act now" to create a sense of urgency and encourage your audience to take action. You can also use countdown timers, stock indicators, or social proof to create a sense of scarcity and increase the perceived value of your product.

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Karim Hisham

Regional Brand Lead, Middle East at Bayer Consumer Health | EMEA Category LT Member | ex-Digital & Media Manager | ME Creative Champion | Marketer | Content Creator | Digital Marketing | AI Enthusiast & Implementer
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1)Early Bird Specials ( Limited ) : Offer special pricing or bonuses for customers who purchase early. For example, "First 100 orders get an additional 10% off" can motivate customers to act fast. ( Scaricity ) 2) Show how multiple customers are enjoying your product, with a message that the product is only available for a limited time, adding a visual sense of urgency. ( FOMO )

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4 Optimize your video for each platform

Different social media platforms have different formats, features, and best practices for video content. You need to optimize your video for each platform to maximize its reach, visibility, and engagement. For example, you might need to adjust the length, aspect ratio, resolution, subtitles, thumbnails, captions, hashtags, or call-to-actions of your video depending on the platform. You also need to consider the user behavior and preferences of each platform. For example, some platforms favor short and snappy videos, while others favor longer and more informative videos.

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5 Test and measure your results

The only way to know if your video campaign is working is to test and measure your results. You need to track and analyze the key metrics that relate to your goals and audience, such as views, impressions, watch time, click-through rate, conversions, comments, shares, or reactions. You also need to compare the performance of your video across different platforms, audiences, and times. This will help you identify what works and what doesn't, and how you can improve your video campaign for better results.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Martha Ealia, MBA

Digital Lead – Africa Developing Markets at Merck KGaA
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Influencer Partnerships and recurring their content on your owned platforms as long as Social Media Buzz from contests, teasers , count down and so on.

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How can you create a sense of urgency and increase engagement in your product launch video campaign?

1

2

3

4

5

6

1 Define your goals and audience

2 Create a compelling story and hook

3 Use scarcity and urgency triggers

4 Optimize your video for each platform

5 Test and measure your results

6 Here’s what else to consider

Social Media

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How can you create a sense of urgency and increase engagement in your product launch video campaign?

1

2

3

4

5

6

1 Define your goals and audience

2 Create a compelling story and hook

3 Use scarcity and urgency triggers

4 Optimize your video for each platform

5 Test and measure your results

6 Here’s what else to consider

Social Media

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感谢您的反馈

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