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How can you create a sense of exclusivity around a commercial property?

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Creating a sense of exclusivity around a commercial property can help you attract more qualified tenants, generate higher rents, and enhance your reputation as a landlord. Exclusivity means that your property offers something unique, valuable, and desirable that sets it apart from the competition. But how can you create this feeling of exclusivity for your potential tenants? Here are some tips to help you achieve this goal.

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1 Know your target market

The first step to creating a sense of exclusivity is to know who your ideal tenants are and what they want from a commercial space. You need to understand their needs, preferences, pain points, and expectations. This will help you tailor your marketing message, highlight your property's features and benefits, and position your property as the best solution for them. You can use market research, surveys, interviews, or feedback from existing tenants to gain insights into your target market.

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Naveen Pawar

Turning Your Property Goals into Reality
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o create a sense of exclusivity around a commercial property, employ strategic marketing and positioning. Emphasize unique features, premium amenities, and bespoke design. Implement limited-time offers or early access for a select audience. Leverage high-quality imagery and storytelling in promotional materials to evoke a luxurious atmosphere. Foster a sense of community by hosting exclusive events or networking opportunities on-site. Collaborate with prestigious brands or influencers to enhance the property's perceived value. Implementing these elements cultivates an aura of exclusivity, attracting discerning tenants or buyers seeking a distinctive commercial space.

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Tom B.

Dulles Corridor Real Estate, Inc.
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In order to create a sense of exclusivity in your property, you need to build with higher end finishes. It also helps to be the newer property and have a better property condition. Two comparable properties in the same location that are of a different age and different finish levels will have substantially different pricing in the same market.

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Adv Ashiesh Fule

Advocate at Bombay High Court
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To create exclusivity around a commercial property: 1) Highlight unique features and benefits; 2) Implement high-end, distinctive design elements; 3) Offer premium services and amenities; 4) Target niche markets with specific needs; 5) Limit availability or access to create demand; 6) Use selective marketing strategies focusing on exclusivity; 7) Host exclusive events or previews for select clients; 8) Partner with luxury brands for co-branding opportunities. This approach can enhance the property's perceived value and appeal.

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Carol Mok

General Manager, Shenzhen OCT-LOFT 深圳华侨城创意文化园总经理
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The first and the most important thing is to understand and be capable of communicating with your segmentation market. You need to know your potential brand client and their marketing targets in all aspects. This is the starting point for you to tailor your unique branding and marketing solutions, by differentiating your commercial property’s social identity in the marketplace. Emphasize the communication, connection and relationship with your existing and potential tenants, and more importantly, their customers, then you get the key to the core of market competitiveness.

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Alejandro Leon

Arquitecto fundador ARCA Arquitectura Construcción y Bellas Artes
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enfatizando aquellos aspectos en los que la propiedad sea parte de un entorno, creando la sensación de lenguaje de continuidad espacial y de atmosfera, manejar las escalas de proyecto

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2 Create a compelling story

The second step to creating a sense of exclusivity is to craft a compelling story around your property that showcases its unique value proposition. You need to convey why your property is different, special, and superior to others in the market. You can use storytelling techniques, such as anecdotes, testimonials, or case studies, to illustrate how your property has helped other tenants achieve their goals, solve their problems, or satisfy their desires. You can also use emotional triggers, such as urgency, scarcity, or social proof, to create a sense of excitement, curiosity, or fear of missing out among your prospects.

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Thomas P. Nguyen

Restaurant Practice Leader - Houston @ CBRE | Restaurant Real Estate | Restaurateur to Tenant Representation? |? Co-Founder: Peli Peli Restaurants |? HBJ 40 Under 40 | EY Entrepreneur OTY Finalist | MCHS Wall of Honor
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I love storytelling and how it can be utilized to create a sense of exclusivity for a property. Stories that define the property and stories that convey who might be the target consumer and the target tenants. Stories also allow a sense of personality from both the landlord and the project itself.

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Erica Rios

Socio en Spacio Bienes Raíces
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Es importante explicar al propietario, que el hecho de tener una propiedad en exclusiva, hace también, más coordinada la comercialización durante el proceso, es decir, la inmobiliaria o agente, será el responsable del inmueble, y con quien estará en contacto constante el due?o, así mismo, el agente, será quien orqueste las visitas con otras inmobiliarias o agentes, se comparte (siempre), así habrá mayor posibilidad, pero en un ambiente ordenado, desde el precio publicado.

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3 Use high-quality visuals

The third step to creating a sense of exclusivity is to use high-quality visuals to showcase your property's features, amenities, and design. You need to make sure that your photos, videos, or virtual tours are clear, professional, and appealing. You want to highlight the aspects of your property that make it stand out, such as its location, architecture, layout, decor, or branding. You also want to show how your property fits the needs and preferences of your target market, such as its functionality, accessibility, or flexibility.

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Jessica Hawthorne

Business Advisor & Commercial Real Estate Investor
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From outside to tenant suites, it’s vital to showcase the property. Use an exterior drone video to highlight location, parking, outdoor amenities and signage opportunities. In addition to the typical images of common area spaces and amenities, exclusivity shines with tenant suite renderings. Provide examples of a high-end build out to help the prospective business owners envision their operations at your property.

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4 Offer incentives and perks

The fourth step to creating a sense of exclusivity is to offer incentives and perks to your potential tenants that make them feel valued, appreciated, and rewarded. You can use various strategies, such as discounts, freebies, upgrades, or referrals, to entice your prospects to sign a lease with you. You can also offer exclusive access, privileges, or opportunities to your tenants that make them feel special, such as networking events, training sessions, or mentorship programs. You want to create a sense of loyalty, trust, and community among your tenants.

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5 Be selective and confident

The fifth step to creating a sense of exclusivity is to be selective and confident in your tenant screening and negotiation process. You need to demonstrate that you have high standards and expectations for your tenants, and that you are not desperate or willing to compromise on your terms. You can use criteria, such as credit score, income, references, or business plan, to filter out unqualified or unsuitable tenants. You can also use tactics, such as pre-qualification, limited availability, or waiting lists, to create a sense of demand, competition, or urgency among your prospects.

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6 Provide excellent service

The sixth and final step to creating a sense of exclusivity is to provide excellent service to your tenants before, during, and after the lease. You need to show that you care about your tenants and that you are committed to their success and satisfaction. You can use methods, such as communication, responsiveness, maintenance, or improvement, to ensure that your tenants have a positive and smooth experience with your property. You can also use ways, such as feedback, recognition, or appreciation, to maintain a strong and lasting relationship with your tenants.

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Linda Hargitai

Senior Leasing Manager | Commercial Real Estate Transactions
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Excellent Service in all aspects of commercial real estate is crucial to attract and whats more important is to KEEP Tenants. Your reputation and quality of service will shine through and make the entire Leasing process smoother.

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Amanda Heismann Gray, CPM

Associate Director of Operations | MBA Candidate, Class of 2025
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The cherry on top for creating that exclusive vibe is delivering top-notch service. It's not just about signing the lease and calling it a day – it's the whole tenant experience. Exclusivity comes with the expectation of a premium level of service.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Faisal A.

CEO @ Roaya | Real Estate Consultant. Development Management - Property management - Facility Management and Real estate investment
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When defining your target segment in commercial leasing, it is crucial to understand their preferences and behaviours to customize the project narrative to align with their specific requirements. Furthermore, every team member must be well-informed and acquainted with the prevailing lifestyle trends relevant to the target market.

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Arq. Enrique Gutiérrez

Consultor Profesional en Inversiones, Negocios Inmobiliarios y Bienes Raíces
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Yo adelantaría como primer paso, el verificar que legalmente el inmueble esté correcto y que quién desea rentarlo o enajenarlo tenga la personalidad jurídica para hacerlo, además de verificar que cuente con los permisos y licencias correspondientes al giro comercial que posee.

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How can you create a sense of exclusivity around a commercial property?

1

2

3

4

5

6

7

1 Know your target market

2 Create a compelling story

3 Use high-quality visuals

4 Offer incentives and perks

5 Be selective and confident

6 Provide excellent service

7 Here’s what else to consider

Commercial Leasing

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How can you create a sense of exclusivity around a commercial property?

1

2

3

4

5

6

7

1 Know your target market

2 Create a compelling story

3 Use high-quality visuals

4 Offer incentives and perks

5 Be selective and confident

6 Provide excellent service

7 Here’s what else to consider

Commercial Leasing

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