How can you create SEM landing pages faster and easier using landing page builders and templates?

1 What are landing page builders and templates?

Landing page builders are online tools that let you create and customize landing pages without coding. They usually have drag-and-drop features, pre-designed elements, and integrations with other platforms. Landing page templates are ready-made layouts that you can use as a starting point for your landing page. They usually follow best practices for design, copy, and conversion. You can find landing page templates for different industries, niches, and goals, and modify them to suit your needs.

2 Why use landing page builders and templates for SEM?

Using landing page builders and templates for SEM can help you save time, money, and hassle. You don't need to hire a developer or a designer, or learn how to code or use complicated software. You can create landing pages in minutes, test them easily, and launch them quickly. You can also benefit from the expertise and experience of the landing page builders and templates creators, who know what works and what doesn't for SEM. You can use their proven formulas and strategies to increase your quality score, relevance, and conversions.

3 How to choose landing page builders and templates for SEM?

When selecting a landing page builder and template for SEM, ease of use, customization, optimization, and templates should all be taken into account. The landing page builder should be intuitive and user-friendly, allowing you to create and edit pages without any difficulty. It should also allow you to customize every element and integrate it with your SEM platform and other tools. Furthermore, it should offer various templates for different goals such as lead generation or sales. Lastly, it should provide the ability to preview, filter, and sort templates by ratings or performance.

4 How to use landing page builders and templates for SEM?

Once you've chosen a landing page builder and a template for your SEM campaign, you can use them effectively with the following steps. First, ensure that your landing page headline, offer, and call to action match your ad copy, keywords, and intent. Also use the same or similar images, colors, and tone to create a consistent experience for visitors and improve your quality score. Second, customize your landing page for your target market or persona by using language, benefits, and testimonials that resonate with them. Address their pain points, objections, and questions to create a persuasive experience. Third, optimize your landing page for conversion by following best practices for design, copy, and layout. Use clear headlines and subheadlines along with high-quality images or videos. Use contrast and whitespace to guide attention and a single call to action. Utilize social proof, urgency, and scarcity to boost conversion rate. Finally, test and improve your landing page with analytics tools to measure performance. Collect feedback from visitors or customers and run tests to compare different versions of elements such as headlines or buttons. Analyze the results and implement the winning variations.

5 What are some examples of landing page builders and templates for SEM?

When it comes to building effective landing pages for SEM, there are many options to choose from. Unbounce, Instapage, and Leadpages are some of the most popular and powerful tools available. Unbounce offers over 100 templates for various industries and goals, while Instapage and Leadpages offer over 200 and 150 templates respectively. All of these tools come with drag-and-drop features, dynamic text replacement, pop-ups, sticky bars, heatmaps, analytics, testing, countdown timers, alert bars, opt-in forms, and more. Additionally, they all offer integrations with Google Ads, Facebook Ads, HubSpot, Mailchimp, Salesforce, Marketo, Zapier, ActiveCampaign, and other platforms.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?