How can you create and sell online courses as a motivational speaker?

1 Choose your course topic

The first step is to choose a topic for your course that aligns with your speaking theme, your personal brand, and your target market. You want to offer something that solves a problem, meets a need, or fulfills a desire for your potential students. Think about what you're passionate about, what you're good at, and what you're known for. Then, do some market research to validate your idea and find out what people are willing to pay for. You can use tools like Google Trends, Udemy, Amazon, or social media to find out what's popular, what's missing, and what's in demand.

2 Plan your course content

The next step is to plan your course content and structure. You want to create a clear learning outcome and a logical progression for your students. You also want to decide on the format and delivery of your course, such as video, audio, text, or interactive elements. Depending on your topic and audience, you may want to use different methods to engage and educate your students. For example, you may want to use stories, examples, exercises, quizzes, or assignments. You can use tools like Google Docs, PowerPoint, or MindMeister to outline your course and organize your ideas.

3 Create your course materials

The third step is to create your course materials and assets. You want to produce high-quality and professional-looking content that reflects your brand and personality. You also want to make sure your content is clear, concise, and consistent. You may need to invest in some equipment and software to record and edit your videos, audios, or graphics. You can use tools like Camtasia, Audacity, Canva, or Adobe Creative Cloud to create your course materials. You may also want to hire a freelancer or a team to help you with some aspects of your production.

4 Host your course online

The fourth step is to host your course online and make it accessible to your students. You want to choose a platform that suits your needs, budget, and goals. You have two main options: using a marketplace or using a self-hosted solution. A marketplace is a platform that hosts and sells your course for you, such as Udemy, Skillshare, or Coursera. A self-hosted solution is a platform that gives you more control and customization over your course, such as Teachable, Kajabi, or Podia. You need to weigh the pros and cons of each option and decide what works best for you.

6 Engage and support your students

The sixth and final step is to engage and support your students throughout their learning journey. You want to create a positive and memorable experience for your students and help them achieve their goals. You also want to encourage feedback, reviews, and referrals from your students and use them to improve your course and grow your business. You can use tools like email, chat, forums, or live sessions to communicate and interact with your students. You can also use tools like surveys, polls, or testimonials to collect and showcase feedback from your students.