How can you create a sales team that prioritizes social responsibility?

Creating a sales team that's a force for good? Now that's a winning strategy! ?? Here's how to infuse social responsibility into your sales DNA: Craft Your Vision: What does being socially responsible mean to you? Pin down the causes close to your heart and how they align with your business. It's like setting the GPS for your team's ethical journey. Communicate this vision with clarity and passion: It's not just about making sales; it's about making a difference. When your team understands the 'why,' they'll be more driven to integrate these values into every deal they close. ?? Remember, a socially responsible sales team isn't just good for the world; it's great for business. Customers love companies with a conscience!

In my experience, the people are not more sensitive towards social responsibility and so it contributes as a positive pointer hidden in your sales pitch. When we pitched our logistics product to a giant, we highlighted the footprints that we will be able to reduce and it was really an added advantage for us in getting shortlisted among other bigger companies bidding. But one should not infuse it in pitch just for sake of it unless it really makes sense.

Once you know what to do, everything else will fall into place. Discussing the vision with your sales team will help ensure that everyone is on the same page.

The step of defining the social responsibility vision involves a lot of brainstorming to understand what really affects your business when you talk of social issues. It requires carefully studying how sales can be in alignment to addressing those issues.

With a SWOT analysis you will get know about the loopholes in your process followed at present. That will help you make improvements in it so that the process of handling social responsibility becomes more streamlined.

Setting achievable goals is a must if you want your team to get really motivated. Goals that are hard to get are most often abandoned and then there is no point of setting them.

Rolling out a social responsibility action plan is like directing a blockbuster where your sales team are the heroes! Here's how to make it a hit: Assign the Roles: Assign tasks that align with each team member's superpowers. Resource Ready-Up: Equip your team with what they need to be socially responsible champions. Process Patrol: Set up procedures that are as smooth as a well-oiled machine, ensuring everyone knows the 'how' and 'when.' Progress Checkpoints: Keep tabs on your journey. It's like having mile markers on the road to success. Open Communication: Keep the lines buzzing. Feedback is the breakfast of champions! Team Up: Join forces with like-minded allies, internal and external, to amplify your impact.

The implementation part is always challenging. No matter how well you plan, if you are laid back while implementing the plan, the net result is zero. Make sure that your team and stakeholders agree with your plan before you go ahead with it.

Training a socially responsible sales team is like prepping superheroes for the world-saving biz! Here's how to do it with flair: Educate on Impact: Show your team the 'why' behind social responsibility. It's not just about feeling good; it's about doing good and boosting sales with integrity. Ethical Selling Techniques: Teach them the art of selling that respects the customer and the planet. Sustainability Practices: Integrate green tactics into their sales approach. Storytelling with Heart: Help them weave compelling stories that highlight the social impact. Remember, a team that sells with a conscience doesn't just win customers; they win respect and loyalty. Now, go forth and sell with soul!

As a sales coach you should not only provide training but also see how well reps implement it. Take a look at their performance and give them the required feedback.