How can you create a sales pitch that addresses a bank's objections?

1 Know your audience

Before you start your sales pitch, you need to do some research on your target bank and its decision-makers. Find out what their goals, challenges, pain points, and preferences are. What are they looking for in a solution? What are their main objections or barriers to buying from you? How do they make decisions and who are the key influencers? The more you know about your audience, the more you can tailor your sales pitch to their specific needs and interests.

2 Focus on benefits

One of the most common mistakes that salespeople make is to focus too much on the features or technical aspects of their products or services, rather than on the benefits or outcomes that they provide for the customer. Banks want to know how your solution will help them solve their problems, save money, increase efficiency, reduce risk, or gain a competitive edge. Instead of listing the features of your solution, explain how they translate into benefits for the bank. Use concrete examples, case studies, testimonials, or demonstrations to show how your solution has helped other similar banks achieve their goals.

3 Anticipate and overcome objections

No matter how good your sales pitch is, you will likely face some objections or questions from the bank. These may be related to the price, the implementation, the compatibility, the support, or the credibility of your solution. To overcome these objections, you need to anticipate them and prepare your responses in advance. Use facts, data, logic, and emotion to address the bank's concerns and show them why your solution is the best option for them. Try to turn the objections into opportunities to highlight the value and differentiation of your solution.

4 Create urgency and call to action

The final step of your sales pitch is to create a sense of urgency and motivate the bank to take action. You can do this by emphasizing the benefits of acting now, the risks of delaying or missing out, the limited availability or exclusivity of your offer, or the incentives or discounts that you can provide. You also need to make it clear what you want the bank to do next, whether it is to sign a contract, schedule a demo, request a proposal, or refer you to someone else. Make sure you have a clear and compelling call to action that guides the bank to the next stage of the sales process.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?