How can you create and protect a strong online brand?

It's never been easier to create a strong professional brand with a tool like LinkedIn. First, you'll want to define who your audience is. Who do you want to engage with and interact the most? This will determine your niche. You'll want your niche to be something you can provide real value to or else you won't resonate with your audience. What problems can you solve for them? Post these on your profile as well as comment on each other's posts and grow your audience from there.

Maintaining a consistent online presence is an essential determinant of establishing brand identity and fostering audience engagement. Integrating a social message into the overarching brand objectives facilitates the cultivation of a community that not only advances brand awareness but also imparts positive contributions to society alongside with tangible brand activities.

Build a real world connect. Make an offline presence felt. Communicate with real humans in person and not just through technology. Once you have become a live wire in the real world, that's when your fans will seek you in the digital world and support you in replication of your brand's success in the cyber world.

No matter with social media channels are you picking up to share your message. The KEY element here is to get to know who are you directing to and which problem are you solving for them. Are you providing value for them? Then you'll get it.

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I agree but I have discovered that different social online platforms offer different services. Although there are some similarities when it comes to these online platforms, I have discovered that other platforms can enhance each other. For instance, digital content has more impact at IG than all the other platforms.

Yes, indeed. Spreading out on all platforms is not helpful when creating a strong brand, the exception being when you are looking to find out where your target audience resides. It is then that we can discover which is the most suitably aligned platform for our brand. Armed with this knowledge we are able to begin to strengthen our brand by utilising all the tools and opportunities offered there.

You may have the temptation of using ALL the platforms... But that's just not operational and you will lose the focus on the message and the value you provide, blurring it into operations really time-consuming. My advice would be to pick up 2-3 platforms you believe are the most appropriate for your audience and excel in them.

Choosing what you put on your platform is more important than the platform being used. Business and lifestyle are one in the same. You can always identify a leader aligned with their purpose based on their brand. Stay genuine Show your real side Show your passion Show hour lifestyle Educate Inspire Consumers buy into you, you must be the brand.

A valuable approach I've discovered is shifting the focus away from talking solely about oneself. Instead, share insights from your experiences, how you've positively impacted others, the wisdom you've gained, and your unique viewpoints on events, experiences, or anecdotes. While discussing personal achievements and your journey is acceptable, be cautious to being self-centered and self-absorbed. Rather, focus on what problems your audience is having and how your input could genuinely help them solve those problems.

When it comes to content I always focus on "speaking through my purpose". This is how you can become an influential leader in your industry. Focus on your 'WHY' and your 'PURPOSE'. Rather then: ? Starting with 'what' you do and 'how' you do it. Instead: ? Start with 'why' you do it. Focusing on your 'why' and communicating it to your potential audience can help you establish a deep connection with them. No matter the size of your business, communicating your why & your purpose is the foundation to building an emotional connection with your audience.

Educate your audience. Teach then things they won't find anywhere else. Give live examples of ymhow your mission has changed lives. Ultimately add value to people on and off line by becoming aligned with your purpose. Share your value with everyone, everyone deserves to know how you change lives through your vision.

Valuable content is KING. Rest is a question of time to do it well, to improve the way you communicate your message and provide value to your audience. But the WHAT and the problem you're solving is the key part.

Getting to know my online contacts through interactions on LinkedIn has led to many becoming clients, colleagues and friends??

If you want people to comment on your posts, make sure you always comment on your connections post. Especially on Linkedin. I have increased my connections, just be doing this.

Interacting and engaging with your network and audience is key. Not just publishing valued content, which is absolutely fundamental, but replying on time, respectfully and providing interesting insights to any comments or questions received through any social network chosen.

Interacting with your network, will automatically protect your brand as they will know that it is yours. Networking safeguards your ideas and IP.

Take time.... EVERYTHING BUILT WITH PURPOSE TAKES TIME. Be present with your audience. Reach out to everyone in your network with the goal of sharing your purpose. In busines some will and some won't. However the person with the most interactions wins!!! No consumer left behind. If they lack understanding, become better at conveying your purpose.

Thank you. I wasn’t aware of these tools. I will try them out. Would you know how one can protect himself/herself from scammers who steal people’s identities?

Google Alerts is also a great tool to help you monitor your competition or other brands that inspire your own brand building journey.

By using tools including in YouTube you'll be able to depurate harmful or unwanted information, also spamming one. Leverage all that tools at your disposal for this. Key topic this one.

Your brand and everything it encompasses should bridge the gap between your customers' experience of life, and why they buy things. So building a strong brand online is the same as in the real world: Strategy If you don’t have a vision or set intention for your brand, other people will do it for you. Messaging People will buy inferior products and services from your competitors if they communicate more clearly than you do. Behaviours Trust and reputation take a lifetime to build and a second to destroy. Protect yours like your business depends on it – it does. Identity Most people are visual communicators, but you find it hard to translate what’s in your head into a brand that works. These four pillars will protect your brand.

Just before clicking on the POST button - I do this: I ask myself these two questions: 1. Does sharing this message align with my mission? 2. How will this post make people feel? These questions nurture your mission and inspires human connection. Post with purpose, not just for the sake of it. Purpose > Fear of Missing Out

Creating a strong online brand is not unlike creating a strong brand in the 'real world'. - Do what you say you are going to do. If you promised a 4 pm delivery and you know by 12 noon you can't meet that deadline, talk to the client asap and offer options. - Listen more than you speak. Listen to understand not to respond. - Create a network of reliable people whom you can refer work to. If potential work is not your area of expertise, recommend the work to another. Don't sell your soul / lose your reputation just to get work. Bad news travels fast. When I work with potential authors, I explain that I don't have a 1-size fits all model. Listen, give options, create a sample, get feedback, adjust, deliver, repeat. Always do your best.

To create and protect a strong online brand, it's essential to first understand your target audience and craft a unique brand identity, inclusive of a distinctive value proposition and consistent brand voice. High-quality content and SEO optimization are critical in enhancing online visibility. In the protection phase, you should implement regular monitoring for social media and online reputation, and develop a crisis communication plan. Safeguard your brand by securing intellectual property rights and implementing stringent data protection and website security measures. Continually adapt to changing trends and audience feedback to ensure your brand remains relevant and resilient in the dynamic digital landscape.