How can you create a product marketing plan that is both entertaining and urgent?

1 Define your value proposition

Your value proposition is the core message that explains why your product is different and better than the alternatives. It should be clear, concise, and compelling, and highlight the benefits and outcomes that your product delivers. To craft a strong value proposition, you need to understand your target market, their pain points, and their desires. You also need to identify your unique selling points, your competitive advantage, and your brand personality. Your value proposition should be consistent across all your marketing channels and touchpoints.

3 Create engaging content

Your content is the fuel that drives your marketing plan. It should be relevant, valuable, and interesting for your audience, and showcase your product's features, benefits, and stories. To create engaging content, you need to use different formats and styles, such as videos, infographics, case studies, testimonials, quizzes, and more. You also need to use storytelling techniques, such as emotions, humor, suspense, and surprises, to capture and retain your audience's attention. Your content should also have a clear call to action, that guides your audience to the next step in the buyer's journey.

4 Build urgency and scarcity

Urgency and scarcity are powerful psychological triggers that can motivate your audience to take action faster. They create a sense of fear of missing out (FOMO), and increase the perceived value and demand of your product. To build urgency and scarcity in your marketing plan, you need to use time-sensitive and limited offers, such as discounts, bonuses, trials, or early access. You also need to use social proof, such as reviews, ratings, testimonials, or live counters, to show how popular and successful your product is.

5 Monitor and improve

Your marketing plan is not a one-time event, but an ongoing process that requires constant monitoring and improvement. You need to track and analyze the performance of your marketing plan, using metrics such as traffic, conversions, revenue, retention, and feedback. You also need to identify the strengths and weaknesses of your plan, and make adjustments based on the data and insights. You should also experiment with different elements of your plan, such as headlines, images, colors, or copy, and see what works best for your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?