How can you create a portfolio that showcases your expertise?

I have been speaking professionally since 2012 & i noticed that the expectations of our clients towards seeing our expertise are always evolving. Here are some steps which i took & did: 1) Shoot Highlight Videos of Your Speaking Engagements & be Ready to share them with Clients 2) Start either by Hosting a Podcast or Participating in Other People's Podcasts to get the word out about you 3) Start Organising Small Gatherings between your Clients & Prospects that allow you to Showcase the Latest Topics or Insights that you can Share with them 4) Invest in Creating Content on LinkedIn (For the professionals) & TikTok (For the younger generation)

Understand your target audience and know what format they take a liking towards. Some audiences prefer podcasting. So if you're able to constantly showcase your expertise through performing well on your podcasts, you are creating a portfolio of credibility especially when you have high ratings on your podcast. Some may prefer cinematic short form contents on TikTok, so tailor accordingly to what gains your customers retention rate.

I have been a professional speaker since 2012, serving a few niches, like banking & multinationals, with a focus on Sales & Millennials topics. Here is how i crafted my portfolio of expertise; Collaborate with Industry Events -> Offer to speak at industry conferences, seminars, and workshops related to your niche. Reach out to event organizers, propose relevant topics, and highlight your expertise to secure speaking opportunities. Utilize Online Platforms -> Leverage social media, professional networking sites, and online communities to showcase your speaking skills and expertise. Create engaging content, participate in relevant discussions, and actively seek out virtual speaking engagements and webinars within your niche.

Consider the type of content you will be showcasing in your portfolio. Certain formats may be more suitable for presenting visual content, such as photographs, illustrations, or design projects, while others may be better suited for written work or multimedia presentations. Evaluate how easily your portfolio can be accessed and viewed by your intended audience. Digital portfolios offer the advantage of instant access from any device with an internet connection, while physical portfolios may require in-person interactions or mailing.

exactly! Recognizing the importance of building your business is important. It’s about finding the perfect strategy and platform that matches your goals and aspirations. Whether through vibrant digital spaces or tangible physical images, I fully support embracing multimedia and innovation.

Curate your portfolio perfectly, showcasing your expertise and influence. Include a brief bio, service description, headlines, examples from past contacts, testimonials, testimonials, and clear contact details. This comprehensive summary highlights your potential, inviting potential clients to connect with you and embark on a transformational journey.

If you're not certain how to improve your profile a hack I've learned is to look at your competition to see what they're doing and how they're doing it. Your competition should be highly successful in the industry. Typically those individuals are spending money and a lot of time on market research and know what to do and say. By copying what they are doing it will help you and your brand get more visibility.

Clearly outline the range of speaking services you offer. This may include keynote speeches, workshops, seminars, training sessions, or coaching programs. Describe the topics you specialize in and the benefits clients can expect from your presentations. Include topics related to personal development, leadership, resilience, mindset, goal-setting, success strategies, and overcoming challenges. Tailor your topics to address the specific needs and interests of your target audience.

One of the best advices I've received during my earlier days- look for the top 5 influencers in your industry and study how they do it.

The biggest thing buyers and meeting planners will want to see is something showing you speaking. A well produced speaker demo reel is a MUST for any professional speaker. Spend the money and hire a professional video crew to do your next event that has a good setting and good size audience.

A simplicidade é o último estágio da sofistica??o. Seguindo está fala de Leonardo Da Vinci, sua apresenta??o deve ser apenas o belo guia visual para suas palavras e express?es. Cores certas, fontes e infográficos despertam interesse e sua exposi??o consolidará a mensagem.

Always be structured and organised when you are trying to get someone to buy into your ideas or listen to you. This is because people tend to see things clearer when you piece things together for them to readily receive things rather than having to piece them together themselves. Make it easy for them to understand you. That's the idea. Picture a messy room versus a clean and organised room. Which would you rather live in?

Design an intuitive navigation menu or navigation bar that allows visitors to easily navigate through different sections of your portfolio. Use clear labels and categories to help users find the information they are looking for quickly and efficiently. Divide your portfolio into distinct sections or pages to organize your content effectively. Common sections may include "About Me," "Services," "Topics," "Testimonials," "Samples," "Credentials," and "Contact." Arrange the sections in a logical order that flows naturally and guides visitors through your portfolio journey.

This is so crucial. Case studies pre-pandemic may not be relevant to the landscape post-pandemic. Updating your portfolio is crucial to ensure relevance to your target audience. It also showcases our dedication and commitment in keeping content updated for future and current references.

Having high quality testimonials and content is extremely important because the mind thinks how you do one thing is how you do everything. If they see low quality content the brain automatically correlates that to you saying that you'd be a low quality speaker and will not give you any more thought.

Improving, refining, and revamping material is all a part of the process. No one starts out and stays what the exact same format or style throughout their career. The sooner you recognize and accept that the better off you will be. Life is all about constant change. Those that stand rigid against it will break well those who are like the trees flexible will stand the test of time because they will bend and move but they won't break as long as they're healthy mentally, emotionally, and physically.

Avast, ye seekers of inspiration! When craftin' yer portfolio in the realm of motivational speaking, remember to carve out a unique path fer yerself. Aye, creatin' yer own intellectual property be the key to standin' out on the crowded shores of motivational speakin'. So, don't be afraid to hoist yer colors high and let yer imagination run wild as ye chart the course of yer own unique IP. With every tale ye spin and every lesson ye impart, ye be addin' to the treasure trove of yer legacy as a motivational captain of the high seas!