登录查看更多内容

How can you create a playful and sustainable display in your store?

由人工智能和领英社区提供技术支持

Creating a playful and sustainable display in your store can be a great way to attract customers, showcase your products, and express your values. A playful display can capture attention, spark curiosity, and invite interaction. A sustainable display can demonstrate your commitment to environmental and social responsibility, reduce waste, and save costs. In this article, you will learn how to combine these two elements in a simple and effective way.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

George Joseph Kalayil

19 years Experience l Retail l Marketing l Operations l Franchising l Engineer l Entrepreneur l Academia l Research…
Zaid Khan

Retail Operations - Area Manager at Rasasi Perfumes. Professional Retailer. Brand Strategist & Expansionist.

1 Choose a theme

The first step to creating a playful and sustainable display is to choose a theme that reflects your brand, your products, and your message. A theme can help you unify your display, create a story, and appeal to your target audience. For example, if you sell organic clothing, you could choose a theme related to nature, such as a forest, a garden, or a farm. If you sell toys, you could choose a theme related to fun, such as a circus, a carnival, or a game.

添加您的观点

Vikram Verma

Category Manager @ G-Next | MSMS, Retail Merchandising
举报内容
Creating a playful and sustainable display in your store involves incorporating both creative and eco-friendly elements. Here are some ideas to help you achieve this: Playful Elements: 1. Colorful Decor: 2. Interactive Displays: 3. Themed Sections: 4. Whimsical Signage: 5. Innovative Lighting: 6. Install Art Installations: 7. Fun Mirrors: Sustainable Elements: 1. Recycled Materials: 2. Greenery: 3. Reusable Props: 4. Upcycled Furniture: 5. Energy-Efficient Lighting: 6. Eco-Friendly Signage: 7. Promote Sustainable Products: 8. Reusable Shopping Bags: By combining playful and sustainable elements, you create an engaging and environmentally conscious shopping experience for your customers.

已翻译

赞

2 Use recycled materials

The second step to creating a playful and sustainable display is to use recycled materials as much as possible. Recycled materials can help you reduce your environmental impact, save money, and add creativity to your display. You can use materials that you already have in your store, such as cardboard boxes, paper bags, or old hangers. You can also source materials from local suppliers, such as wood pallets, glass jars, or metal cans. You can transform these materials into props, signs, or frames for your display.

添加您的观点

3 Add color and texture

The third step to creating a playful and sustainable display is to add color and texture to your display. Color and texture can help you create contrast, highlight your products, and enhance your theme. You can use natural or eco-friendly paints, fabrics, or papers to add color and texture to your recycled materials. You can also use plants, flowers, or fruits to add freshness and vibrancy to your display. You can mix and match different colors and textures to create a dynamic and attractive display.

添加您的观点

4 Incorporate movement and sound

The fourth step to creating a playful and sustainable display is to incorporate movement and sound to your display. Movement and sound can help you create interest, excitement, and engagement for your customers. You can use mechanical or manual devices, such as windmills, pendulums, or cranks, to create movement in your display. You can also use musical or noise-making instruments, such as bells, whistles, or drums, to create sound in your display. You can coordinate the movement and sound with your theme and your products to create a cohesive and interactive display.

添加您的观点

5 Add a call to action

The fifth step to creating a playful and sustainable display is to add a call to action to your display. A call to action can help you motivate your customers to take action, such as buying your products, joining your mailing list, or following your social media. You can use words, images, or symbols to create a call to action in your display. You can also use incentives, such as discounts, coupons, or free samples, to encourage your customers to act. You can align your call to action with your theme and your message to create a persuasive and relevant display.

添加您的观点

George Joseph Kalayil

19 years Experience l Retail l Marketing l Operations l Franchising l Engineer l Entrepreneur l Academia l Research Scholar l Google Project Management l LinkedIn Top Voice l St.Xaviers Kolkata l Author I Content Admin
举报内容
A display should entice the customer into picking up the product and putting it into the basket or trolley without thinking twice. Hence, any display should be necessarily accompanied by a POP signage or talker communicating the price or promotional offer. Signage could also include product trivia in the form of a key attribute that translates into a benefit!

已翻译

赞

6 Update and maintain your display

The sixth and final step to creating a playful and sustainable display is to update and maintain your display. Updating and maintaining your display can help you keep your display fresh, appealing, and functional. You can update your display by changing your products, your props, or your colors according to the season, the occasion, or the trend. You can maintain your display by cleaning, repairing, or replacing your materials as needed. You can also reuse, recycle, or donate your materials when you change your display to minimize waste and maximize sustainability.

添加您的观点

Zaid Khan

Retail Operations - Area Manager at Rasasi Perfumes. Professional Retailer. Brand Strategist & Expansionist.
举报内容
Merchandising and store display speaks highly about the brands value and it is very vital that each brand should always be on toes when it comes to store display. A few points they can consider are : 1. Highlighted Seasonal Display. 2. Segregation of Display area into A,B& C . A being the most important and having the highest visibility. 3. Sufficient space for browsing. 4. Seasonal marketing communications within the store and department wise. 5. Category & Sub Categories Signages. 6. 360 view of entire store from any end.

已翻译

赞

加载更多内容

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Nitesh kumar singh

Senior Merchandiser @ Sonu Exim pvt ltd | Garment Construction I Product costing I Merchandising I Quality control I Advance excel I Tableau I Power BI
举报内容
To create a playful and sustainable display in your store, consider using eco-friendly materials like recycled cardboard or bamboo for signage and props. Integrate vibrant colors to add playfulness, and incorporate plants for a natural touch. Arrange products creatively and use energy-efficient lighting to enhance the display without compromising sustainability. Additionally, highlight eco-friendly or locally sourced products to promote sustainability to customers.

已翻译

赞
Anderson Taffarel

Gerente de Vendas na Lojas Renner | MBA em BI | + 10 Anos Liderando Times Comerciais | Mentor | Gestor | Varejo | Shopping | Lideran?a | Opera??es | Relacionamento | Trade Marketing | Gest?o de Stakeholders | Distrital
举报内容
Explore os sentidos: Vis?o: Use materiais reciclados para decora??o e destaque produtos eco-friendly. Adote uma ilumina??o natural e cores que remetam à natureza. Audi??o: Integre sons suaves da natureza ou músicas relaxantes. Se possível, destaque produtos que emitam sons agradáveis ao manuseá-los. Tato: Ofere?a texturas variadas nos produtos expostos, como materiais organicos e sustentáveis. Permita que os clientes toquem e sintam a qualidade dos itens. Olfato: Utilize fragrancias naturais, como óleos essenciais, para criar um ambiente aromático agradável. Relacione aromas a produtos sustentáveis. Paladar: Se aplicável, ofere?a amostras de produtos sustentáveis ou promova eventos com degusta??es de itens ecologicamente responsáveis.

已翻译

赞

加载更多内容

Merchandising

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you create a playful and sustainable display in your store?

1

2

3

4

5

6

7

1 Choose a theme

2 Use recycled materials

3 Add color and texture

4 Incorporate movement and sound

5 Add a call to action

6 Update and maintain your display

7 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

更多Merchandising相关文章

更多相关阅读内容

How can you create a playful and sustainable display in your store?

1

2

3

4

5

6

7

1 Choose a theme

2 Use recycled materials

3 Add color and texture

4 Incorporate movement and sound

5 Add a call to action

6 Update and maintain your display

7 Here’s what else to consider

Merchandising

给文章评分

感谢您的反馈

查看其他技能