How can you create a pitch that is not too sales-y?

1 Know your platform

Before you write your pitch, do some research on the platform you want to work with. What kind of content do they produce and promote? What are their goals and values? Who are their target audience and competitors? How do they support and reward their creators? By knowing your platform, you can tailor your pitch to match their needs and expectations, and show that you understand their vision and culture.

2 Know your audience

Another key factor to consider is your audience. Who are they, and what are they looking for? What are their pain points, interests, and aspirations? How can your content solve their problems, entertain them, or inspire them? How can you connect with them on an emotional level? By knowing your audience, you can craft a pitch that speaks to their desires and motivations, and show that you care about their experience and feedback.

3 Know your value

One of the most important aspects of your pitch is your value proposition. What makes your content unique and valuable? What are the benefits and outcomes of your content for the platform and the audience? How do you measure and demonstrate your impact and performance? How do you differentiate yourself from other creators in your niche or genre? By knowing your value, you can craft a pitch that highlights your strengths and achievements, and show that you have something worth paying attention to.

4 Know your ask

The final element of your pitch is your ask. What do you want from the platform, and what are you willing to offer in return? How do you align your goals and expectations with theirs? How do you negotiate and communicate your terms and conditions? How do you handle objections and rejections? By knowing your ask, you can craft a pitch that is realistic and respectful, and show that you are ready and willing to collaborate and cooperate.

5 Write your pitch

Now that you have done your homework, you can write your pitch. A good pitch should be short and simple, ideally no more than one page or a few paragraphs. It should start by grabbing the attention of the platform with a catchy headline, a hook, or a question that summarizes your idea and value proposition. Then, explain your idea and value proposition in more detail, using relevant data, examples, or testimonials to support your claims. Make sure to address the needs and interests of the platform and the audience, and show how your content can help them achieve their goals. Finally, wrap up your pitch with a clear and confident call to action, asking the platform to take the next step. Thank them for their time and attention, and express your enthusiasm and eagerness to work with them. This will help you make a lasting impression on the platform and increase your chances of success.

6 Edit and polish your pitch

Before you send your pitch, make sure to edit and polish it. Check for spelling, grammar, and punctuation errors, and use a tool like Grammarly or Hemingway to improve your readability and clarity. Avoid jargon, slang, or acronyms that might confuse or alienate your reader. Use active and positive language, and avoid passive and negative words that might weaken or undermine your message. Be respectful and polite, but also assertive and confident. Make your pitch easy to read and understand, and use formatting, bullet points, or visuals to enhance your presentation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?