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How can you create persuasive copy with storytelling?

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Storytelling is a powerful technique to engage your audience, build trust, and persuade them to take action. But how can you use storytelling in your online marketing copy? In this article, you'll learn how to create compelling stories that connect with your readers and motivate them to buy your products or services.

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1 Why storytelling works

Storytelling works because it appeals to the emotions and values of your audience. It helps you create a narrative that shows how your offer solves their problems, satisfies their desires, and improves their lives. It also helps you stand out from the competition and establish your credibility and authority. By telling stories, you can make your copy more memorable, relatable, and persuasive.

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Charlie Kenny

Memoirs, nothing 'Artificial'
(已编辑)
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ensure the third person is the conversation, draw a picture, paint the options as you show that dreams are possible by making the story personal

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2 How to find your stories

To find your stories, you need to understand your audience, your offer, and your goal. Who are you writing for? What are you selling? What do you want them to do? Brainstorming different types of stories to match these criteria can help. Consider stories that show the transformation of customers who used your product or service, explain the origin or mission of your brand or company, demonstrate the benefits or features of your product or service, address the objections or challenges of your audience, or inspire and educate them with relevant anecdotes or examples.

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Bevan C.

(Rhymes with "Even Halo") | Full-Time Digital Media Advisor for SHP | Moonlighting Freelance Full Stack Marketer | Drove Digital Media Engagement for Top Brands and Thought Leaders at least 50% YoY
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Many people use the tried and true "Success Stories," but there's another great alternative...the "Failure Story." In a world that encourages the "hustle or die" mentality, failure stories show your audience your vulnerability. It tells them how you tried something and failed, but also LEARNED FROM the experience. Those tales of brushing the dirt off your shoulders after taking a fall not only show a redemptive arc, but a human one as well.

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Steve Turney

I produce and promote events that feed the mind, fill the heart and fuel connections. [TURN.productions]
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Sometimes it can help to think about one person and one problem. Think of one customer or one prospect. What are their goals and challenges? What do they want? What have you helped them achieve, or how could you help them, given the opportunity? Have them in mind? It’s tempting to want to help but don’t jump to solutions just yet. Every story has conflict and challenges. You need to set up the conflict in the story. Describe their struggle. What are they missing out on? What’s the cost of their inaction? How are they losing ground to competition or a future version of themself? Some stories are scary or dramatic. That’s a good thing. You have to have the tension before you have the resolution. And it highlights the impact of the solution.

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3 How to structure your stories

To structure your stories, you need to follow a simple formula that consists of three elements: a hook, a body, and a call to action. The hook is the first sentence or paragraph that grabs the attention of your reader and makes them curious. The body is the main part of the story that delivers the message and builds the emotion. The call to action is the last part of the story that tells your reader what to do next and why.

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4 How to write your stories

To write your stories, you need to use clear, concise, and conversational language that speaks to your audience. You need to use sensory details, emotions, and dialogue that make your stories vivid and realistic. You also need to use contrast, suspense, and surprise that make your stories interesting and dynamic. Finally, you need to use proof, testimonials, and guarantees that make your stories credible and trustworthy.

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5 How to test your stories

To test your stories, you need to measure their impact and effectiveness. Utilizing analytics to monitor traffic, engagement, and conversion rates, as well as split testing to compare different versions of stories can help you track and analyze the results. Additionally, collecting feedback from your audience and revising your stories based on the data and feedback can further optimize the results.

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6 How to apply your stories

To apply your stories effectively, you should use them strategically and consistently in your online marketing copy in different formats and channels that suit your audience and goal. For instance, stories can be used on landing pages to convince visitors to sign up or buy, emails to nurture and persuade subscribers, blogs to educate and entertain readers, social media to engage and attract followers, and ads to capture and convert prospects.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Peter Bilodeau

Owner at Peter Bilodeau, Freelance Writer
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Facts tell and stories sell. When one clicks on the About Us tab of your site, YOUR story has to shine with as much detail as possible. Not only does your own story have to shine with detail, but the stories of satisfied customers have to shine with detail as well. Not only does your story have to be compelling, it has to be true in every way. Falsehoods, embellishments and exaggerations are a no-no.

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How can you create persuasive copy with storytelling?

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1 Why storytelling works

2 How to find your stories

3 How to structure your stories

4 How to write your stories

5 How to test your stories

6 How to apply your stories

7 Here’s what else to consider

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