How can you create personalized content using social listening?

Forget personas, listen for emotions! Social listening goes deeper than demographics. Analyze emotional triggers on LinkedIn to create content that resonates. People buy on feeling, not just facts. Actionable tactics: ~ Target groups & hashtags: Join industry groups and follow relevant hashtags. This exposes you to real-time frustrations your prospects voice (e.g., "feeling overwhelmed"). ~ Analyze comment language: Look for words revealing emotions like fear, frustration, or hope. ~ Personalized outreach: When connecting with prospects, reference a specific post or comment that taps into their emotional need. This sparks curiosity and positions you as an empathetic problem-solver, not just another salesperson.

Using social listening to create personalised content involves identifying buyers' personas through attentive monitoring of their online interactions. Begin by tracking keywords, hashtags, and mentions relevant to your industry. Analyse the sentiment and topics that resonate with your target audience, discerning their preferences and pain points.

Creating buyer personas is like drawing a map for your advertising journey. By understanding who you're talking to, you can make ads that speak directly to them. It's like knowing your friend's favorite topics – it makes conversations more interesting. Use tools to listen to what people are saying online and learn what they like or don't like. This way, your ads can be like a friendly chat that offers solutions to their problems, making your marketing strong and smart.

While buyer personas can be useful, they’re fictional and based on data, and so are artificial and cold. The real key behind social selling is a blend of data with emotion. Most people don’t buy because of data, or at least not data alone. They buy because of emotions – positive or negative. Find out: ? What motivates your customers to make the purchases that they do ? What problems or pain points they’re dealing with ? What their needs are ? How they stand out from their competitors (or how their competitors stand out from them…) Then create content that shows how your product or service can: ? Dove tail with their purchase motivations ? remove a pain point ? meet their need ? help them out shine their competitor

Para la escucha social yo utilizo Google Alerts, es un servicio de supervisión de los contenidos, que ofrece el motor de búsqueda de la compa?ía Google, que automáticamente notifica al usuario cuando el nuevo contenido de las noticias, web, blogs, vídeo y/o grupos de discusión coincide con un conjunto de términos de búsqueda seleccionados por el usuario y almacenados por el servicio de Google Alerts. Las notificaciones pueden ser enviadas de dos maneras: por correo electrónico o como un vínculo Web.

Why not use "Social listening" to tailor content to your clients and prospects. - Actively listen to the questions posed by your clients and prospects on social media platforms. - Take note of recurring themes, common challenges, and areas where they seek assistance or information. - Develop content that directly addresses the questions, challenges, and pain points identified through social listening. - Use language your audience understands, in your own tone of voice and DNA. Your community needs to feel it in the heart too, not only mind.

The #1 goal of any hook, about any subject, across any industry… Make the audience stop their scroll! The best hooks are a short, single sentence. Think catchy one liner, but make sure it carries weight. Pro Tip: Don’t be afraid to be bold, or even a little controversial. Think of what draws you into a post, I’m sure it’s the hooks that start with a little spice.

Posting junk gets you tossed out with the trash. Okay maybe that was a bit harsh but in all seriousness, no one builds a social selling empire by posting generic fluff. You have to bring value to establish authority. Not with 1-2 posts —> consistently provide value: -breakdown different processes -share personal growth stories -add tips, lists and advice -give industry insights And use different forms of media to further express that value. We all learn in different forms, use the visuals to back up the text copy and enhance the post.

To create personalized content, start by monitoring conversations and trends relevant to your audience. Analyze their interests, pain points, and preferences to gain insights into what resonates with them. Use these insights to tailor your content to address their specific needs and challenges. Incorporate language, topics, and formats that align with their interests and values. Additionally, leverage social listening tools to track engagement and sentiment around your content in real-time, allowing you to refine and optimize your approach continuously. Finally, include a clear call to action in your content to prompt your audience to take the desired next steps, whether it's to learn more, engage further, or make a purchase.

It is important to understand that communication is a bi-directional process. On one hand, we convey messages to our audience, and on the other hand, they provide feedback to us. If we fail to listen to our audience's response, we cut ourselves of valuable insights. By investing time and effort into utilizing the tools of social listening, we can acquire invaluable insights from our audience. We can use this information to develop products, refine messages, or even make marketing decisions.

A great way to lose credibility, lack value and ensure low engagement: Relying too much on AI generated content. I’m a big believer in the value of AI - and that we need to embrace & evolve with it - but if you’re using it to just pump out mass content you’re not going to come off as authentic. Social selling is about being SOCIAL - it needs a personal touch. So if you’re going to “phone a bot” (Who Wants to be a Millionaire joke), you need make adjustments and add your human voice.

Tus acciones de marketing deberían estar pensadas bajo la premisa: customer centric. Y entendiendo eso, el contenido que generes no debe estar pensado en lo que te gusta a vos, sino en el aporte que ese contenido le genera a tu potencial cliente, a tu audiencia objetivo. En base a ello, la escucha activa es fundamental: las Faqs, son contenido, sin duda. Herramientas como Answer the public, por ejemplo te permite ver qué está preguntando la gente acerca de tu industria. Si creas desde allí, estarás llegando a tu audiencia objetivo, rompiendo objeciones y lo más importante, educando. Asimismo te estarás posicionando como un referente en tu sector.