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How can you create a mutually beneficial partnership with social media influencers?

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Social media influencers are people who have a large and engaged online following, and can influence their audience's opinions, behaviors, and purchase decisions. Working with influencers can help you reach new customers, increase your brand awareness, and boost your credibility. But how can you create a mutually beneficial partnership with social media influencers, where both parties are happy and satisfied? Here are some tips to help you succeed in influencer marketing.

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1 Identify your goals and budget

Before you start looking for influencers, you need to have a clear idea of what you want to achieve and how much you can afford to spend. Do you want to increase your traffic, conversions, leads, or awareness? What are your key performance indicators (KPIs) and how will you measure them? How much are you willing to pay per post, per click, per lead, or per sale? Having a realistic and specific plan will help you narrow down your options and negotiate better terms.

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Roel Timmermans

?? AVAILABLE / Senior Marketing Leader | Ex-Heineken, Ex-EssilorLuxottica (Ray-Ban, Pearle, GrandVision) | available as team lead / marketing director
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And more importantly figure out if this is a one time thing, or actual long term partnership. Especially with influencers it comes across very unauthentic if they push something one time. It’s obvious It’s pushy It’s sales And what if they promote the competitor the week after? Go for something that lasts. It helps Them to build their own authentic story. Their story helps to land it with their following.

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2 Find the right influencers for your niche

Not all influencers are created equal. You need to find the ones who are relevant to your niche, share your values, and have a genuine connection with their audience. You can use tools like BuzzSumo, Upfluence, or AspireIQ to search for influencers by keywords, topics, categories, or platforms. You can also look at your own social media followers, competitors, or industry leaders to see who they are following or collaborating with. Once you have a list of potential influencers, you need to evaluate their quality, reach, engagement, and fit with your brand.

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Valerie Brown

Brand strategy | Marketing Consultant - Supporting business leaders to build brands that are deeply rooted in people & culture.
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Sometimes the market for influencers is too small, and so with the few one can select from, it is quite difficult to try and niche. Selecting a brand ambassador is the better solution for Niche, and that person can also be instrumental in building momentum. However your brand ambassador can be an influencer. The advantage that could present itself is selecting influencers who need a boost, and might be willing to focus on your brand and industry for a time .

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3 Reach out and build relationships

The next step is to contact the influencers you have selected and pitch them your offer. You need to be respectful, professional, and personalized. Don't send generic or spammy messages. Explain who you are, what you do, why you are interested in working with them, and what you can offer them. You can also ask them for their rates, preferences, and availability. Remember that influencers are busy and receive many requests, so be patient and follow up if needed. Once you get a positive response, you need to establish trust and rapport. Communicate clearly and regularly, provide feedback and support, and show appreciation and recognition.

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4 Create a win-win agreement

The final step is to create a win-win agreement that outlines the expectations, deliverables, compensation, and terms of the partnership. You need to be transparent and fair with the influencer , and respect their creative freedom and authenticity. You also need to comply with the legal and ethical guidelines of influencer marketing, such as disclosing the sponsorship, respecting the copyright, and avoiding false or misleading claims. You can use tools like contracts, briefs, or codes of conduct to formalize the agreement and avoid misunderstandings.

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5 Monitor and optimize the results

The last thing you need to do is to monitor and optimize the results of your influencer marketing campaign. You need to track the KPIs you have set, such as impressions, clicks, leads, sales, or sentiment. You also need to collect feedback from the influencer and the audience, and analyze the strengths and weaknesses of the partnership. You can use tools like Google Analytics, social media analytics, or influencer marketing platforms to measure and report the results. You can also use the insights to improve your future campaigns and partnerships.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Alyse Biro

Creative Director, Marketing and Communications Manager. Let me help you connect in a meaningful and engaging way.
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When looking for the right Influencer, make sure you’re doing the research. Google them, scroll their feed etc. you don’t want to work with someone who has had controversy in the past. Also check out their reputation working with other brands. Do they submit their work on time?

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How can you create a mutually beneficial partnership with social media influencers?

1

2

3

4

5

6

1 Identify your goals and budget

2 Find the right influencers for your niche

3 Reach out and build relationships

4 Create a win-win agreement

5 Monitor and optimize the results

6 Here’s what else to consider

Social Media Marketing

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How can you create a mutually beneficial partnership with social media influencers?

1

2

3

4

5

6

1 Identify your goals and budget

2 Find the right influencers for your niche

3 Reach out and build relationships

4 Create a win-win agreement

5 Monitor and optimize the results

6 Here’s what else to consider

Social Media Marketing

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