How can you create motion graphics that match your client's branding?

2 Choose the right colors

Color is one of the most important elements of branding, as it can evoke emotions, convey messages, and create associations. You should use colors that match your client's logo, website, and other marketing materials, as well as colors that suit the mood and purpose of the motion graphics. For example, if you want to create a motion graphic that is energetic, playful, and fun, you might use bright and saturated colors. If you want to create a motion graphic that is professional, trustworthy, and serious, you might use dark and muted colors.

3 Select the appropriate fonts

Fonts can also communicate a lot about your client's brand personality and tone. You should use fonts that are consistent with your client's logo, website, and other marketing materials, as well as fonts that fit the style and theme of the motion graphics. For example, if you want to create a motion graphic that is modern, sleek, and minimalist, you might use sans-serif fonts. If you want to create a motion graphic that is classic, elegant, and sophisticated, you might use serif fonts.

4 Use relevant icons and images

Icons and images can help you illustrate your client's message, products, or services in a simple and engaging way. You should use icons and images that are relevant to your client's brand, industry, and audience, as well as icons and images that complement the colors and fonts of the motion graphics. For example, if you want to create a motion graphic for a health and wellness brand, you might use icons and images that represent nature, fitness, and nutrition.

5 Add suitable music and sound effects

Music and sound effects can enhance the impact and appeal of your motion graphics by creating a mood, setting a pace, and adding emotion. You should use music and sound effects that match your client's brand voice and tone, as well as music and sound effects that support the story and message of the motion graphics. For example, if you want to create a motion graphic that is upbeat, optimistic, and motivational, you might use music and sound effects that are cheerful, lively, and positive.

6 Test and refine

Finally, you should test and refine your motion graphics to make sure that they match your client's branding and expectations. You can use tools like feedback forms, surveys, and analytics to measure the effectiveness and performance of your motion graphics. You can also ask for your client's input and approval throughout the process to ensure that you are on the same page and that you are meeting their needs and goals.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?